Small Business and Social Media: The DIY Marketing Space
What do small business owners do about social media?
In this infographic, social-media-infographic, courtesy of www.insideview.com, we can see the impact of Social Media on large corporates. Is this information relevant to the SME sector? Many principles of business are scaleable, but the estimated $716m being spent on Social Media marketing might be a little daunting for most SMEs.
But is the picture painted by this infographic deceptive? Social Media marketing is free! SMEs can (and absolutely should) be active in promoting their business using Social Media for this reason if no other.
Most SEO marketers will help wring more hits, click-throughs etc. from websites, blogs, twitter and the rest, but as a business owner, anyone can blog, tweet and generally contribute to the Social Media marketing campaign their business needs... themselves! No marketing expert required.
Social Media is a DIY marketing space.