Shutterfly Announces Photo Book Integration with Facebook
Shutterfly announced today that they have integrated their photo book creation experience with Facebook, allowing users to design and print books from their social networking account.
Through their "Simple Path" functionality, users are able to build digital coffee table books with a slew of templates that make the process very easy and efficient.
“Today we are bringing Shutterfly’s industry-leading photo books to the four hundred million members of Facebook who currently lack an easy way to transform their photos into lasting memories,” said Jeffrey Housenbold, president and chief executive officer of Shutterfly. “We’ve customized Shutterfly’s award-winning photo book creator to fit the images and experiences people post on Facebook, ensuring that these photos have a life beyond the daily news feed.”
Shutterfly’s expanded Simple Path photo book service gives users the choice of using photos from: Facebook; My Computer, which includes non-uploaded photos; Shutterfly Share Sites, which include any site a user is a member of; or their Shutterfly account.
“We know that consumers store photos in multiple locations, therefore we are offering a photo book solution that can access users’ photos wherever they might be stored,” said Housenbold.
Simple Path creates an instant photo book from selected albums, whether on Facebook, a home computer or on Shutterfly.
The application automatically populates the photos onto pages and then allows for quick customization: including the ability to change styles, add captions and rearrange pictures and pages.
The service allows users to not only pull from their Facebook photos, but also from friends’ Facebook albums, tagged photos and mobile uploads.
One of the more interesting aspects to the new service is that it takes into consideration for Facebook’s lower resolution images. As a result, Shutterfly will automatically detect image size and chooses the optimal layout for each photo in the book.
Shutterfly Simple Path photo books come in five sizes with hard or soft covers, starting at $12.99. For more information, visit: http://www.shutterfly.com/photo-books/simple-path.