Making the Grade: College Teachers Embrace Social Media
College teachers have gotten schooled in the ways of social media.
A new survey finds that more than 90 percent of college faculty use social media at work, compared with 47 percent of employees in other industries.
The survey, conducted by Pearson and the Babson Survey Research Group, shows 80 percent of college faculty use social media as part of their courses, nearly two-thirds use social media during class and 30 percent post content for students to view outside the classroom.
“Faculty are big users of and believers in social media – nearly 80 percent use at least one online social media site to support their professional career activities. More than three-quarters have visited a social media site within the past month for personal use, with half of them posting content,” said Jeff Seaman, co-director of the Babson Survey Research Group.
The survey questioned nearly 2,000 faculty members.
More than 40 percent of college faculty say they require students to read or view social media as part of course assignments, according to the survey, and 20 percent ask students to comment or post on social media sites.
Krista Jackman, an English lecturer at the University of New Hampshire, said: “Social media in the university classroom can foster a blending of scholarship with the incredible power of social networking to ultimately help students maneuver responsibly through an ever-more technology-centered world.”
Among the social media sites used by college faculty are Facebook and YouTube. Nearly 30 percent of faculty regularly visit at least three social media sites, the survey shows.
“The survey provides valuable insight into how faculty are embracing social media in all aspects of their lives, including the classroom, and underscores the importance of investing in these tools to enhance students’ learning,” said Don Kilburn, CEO of Pearson Learning Solutions.