LinkedIn Updates Search to Compete with Google
LinkedIn is slowly unveiling its updated search to members, and there are reports that some users are already seeing the new experience as the company attempts to compete with Google. The New York Times reports on April 3 that LinkedIn is just one of the competitors trying to move search traffic back to its own platform.
In a recent blog post, LinkedIn’s product manager Johnathan Podemsky announced that search was getting a makeover. The new search includes people, jobs and companies in a more streamlined and intuitive feature. LinkedIn is also adding auto-complete, suggested searches, automated alerts and a smarter query intent algorithm. There is a renewed focus on content at LinkedIn as the company tries to compete with other social networks and also attempts to replace some of its users’ dependence on Google to find answers.
The new LinkedIn search has already rolled out to some users with positive feedback. It is important to note that the search results are being customized for each user, and the new algorithm will continue to be crucial to providing relevant results. Businesses are already taking advantage of the updated features. For example, a search for businesses located in Houston brings up Stallion Oilfield Services. The company provides support services for oil and gas operators, and its LinkedIn profile takes full advantage of the services category by outlining multiple aspects that range from drilling support to camp complexes. Each item on its services page can be expanded to reveal more information and gets an individual recommend and share icon. This is part of LinkedIn’s strategy of keeping users longer on the website instead of having them turn to search engines like Google to continue their research.
As LinkedIn continues to promote its smarter search, it hopes that it can continue to build on the 5.7 billion searches that have already occurred. With 200 million members, LinkedIn is still the fourth biggest social network in the United States.