Is "The Fox" by Ylvis the next record breaking viral hit?
The internet is a mysterious and entertaining place, to say the least. You never know what will become popular, what will go viral and what will just fade into the distance before ever getting a chance. Though as time goes on, it may be easier to predict the virality of a particular video or meme. There is a lab called Unruly Media that predicts the virality of videos, mostly for marketing campaigns. One has to wonder if they saw this one coming though.
"The Fox" by Norway based Ylvis is one of those catchy, infecuous songs that has the potential to be the next (and I hate to say it) "Gangnam Style". The variety group, composed of brothers Bård and Vegard Ylvisåker usually stick to comedy and the occassional musical number. With "The Fox", they have taken the sound of most mainstream EDM (electronic dance music) hits and infused it with animalistic (literal) hilarity. The song brings the viewer in with the traditional EDM sound, unaware that things are about to get weird in the woods.
"The Fox" has already exploded across social media, and is climbing up near 300k views since its release on September 3rd. Check out the video below and you decide - is this the next viral hit to take the world by storm?