Feature: State of the Blogosphere 2011

Interview: Kathleen Malone of Intel Corporation

Author: StateOfThe Blogosphere
Published: November 04, 2011 at 10:52 am
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How is Intel Socializing Its Brand?  Kathleen C. Malone, Senior Social Media Strategist of Intel Corporation, 

"We have a pretty open policy regarding our employees and Facebook.  We do moderate, but do it in a simple way.  Our formula is really:  the good, the bad but not the ugly.  We really put through a filter of trying to bring really interesting and valuable content to the community.  It is not about Intel broadcasting marketing talk.  It is about bringing interesting content through that particular channel."


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