If You Call Yourself a Social Media Expert You’re Completely Full of Sh*t - Page 2
How long have you been in the online space?
- Under 5 years is completely unacceptable.
- Over 9, put them in the front of the line.
What have you created?
If the answer is:
- Marketing campaigns — be wary.
- Customer acquisition campaigns — feel better.
- Service-oriented campaigns — it’s OK to smile
- A real product that customers actually used, where they engaged, asked customers for feedback and shaped the product to suit the customer’s needs — jump up and down. (Also note that somebody with a broad mix of experiences is vastly better than a specialist in one area. That person will be able to look at your business top to bottom.)
Do you obsessively re-tweet and share articles from Seth Godin and Chris Brogan?
Nothing against two very smart guys, who are very successful, but by doing so you’re no better than a multi-level marketer who constantly regurgitates Zig Ziglar and Napolean Hill. It screams that you’re incapable of original thought. It also says you’ve never really been in the mix with scars to prove it. Peripheral thought is the weakest trait, yet so many people bullshit their way into gigs with it.
Have you ever personally spoken to more than fifty customers and obtained candid feedback, either for your product or representing your client’s product/service?
If the answer is no, immediately pull out the red card. Nobody should be assisting you if they have no front-line experience.
How do you measure ROI?
If the term “by sales” is not incorporated into the response then you have every right to pull off your left shoe and beat them over the head with it.
If the "expert" cries out “but, but, but it’s, oh please God don’t hit me, difficult” you must know that it’s not a requirement to be able to track every single customer from first point of contact to sale. If the organization can track customers in that fashion, then that's great. However, one only needs to ask -- “Since this began, have sales increased?” — while using a 3-6 month time-space as an acceptable time frame to base their answer.
Sadly, the online space is still driven by a gold rush mentality. The same mistakes are continually being made. Everyone needs to pause and think things through before it costs too much. It’s time we weed all of the “experts” out so we can prevent them from being the next “groupshare collaboration experts."
Whatever the Hell that is.