HOW: Technology, Traffic and Revenue - Day 3 SOTB 2010
Welcome to Technorati's State of the Blogosphere 2010 report. Since 2004, our annual study has followed growth and trends in the blogosphere. For 2010, we took a deeper dive into the entire blogosphere, with a focus on female bloggers. This year's topics include: brands embracing social media, traditional media vs. social media, brands working with bloggers, monetization, smartphone and tablet usage, importance of Twitter and Facebook, niche blogging, and changes within the blogosphere over 2010.
Day 3 Contents:
Part-Timers, Corporate, and Self-Employed bloggers were more likely to have used a paid third-party hosting service, while Hobbyists were more likely to have used a free hosting service. 10% of bloggers overall reported building their blog themselves in HTML from scratch.
WordPress is the most popular blog hosting service, used by 40% of all respondents, and almost half of Part-Timer and Self-Employed bloggers (49% and 50% respectively). Blogger and Blogspot are also popular, although significantly more popular with Hobbyists than with other bloggers.
Consistent with the finding that a majority of bloggers use a free third-party service, respondents who do so reported that the most important factor in their decision-making process was cost (78%). In contrast, Part-Timer and Self-Employed bloggers are more concerned with features and customization. Only a third of respondents across audiences (31%) said that the community offered by a particular hosting service was extremely or very important in their decision-making process.
90% of bloggers are using some form of multimedia on their blogs. Photos are the most popular form of multimedia used by bloggers. Half of all bloggers surveyed use video on their blog, while 10% do not use any multimedia. Among respondents who use multimedia on their blog, 74% create the content themselves.
Use of particular blogging tools appears to be very widespread among bloggers. These tools include commenting systems (81%), archiving posts by date or category (79%), and built-in syndication (77%). Among bloggers who use built-in syndication, the majority (74%) support full content, although among Corporate bloggers significantly fewer do so (55%).
Traffic and Analytics
Over half of respondents (55%) say that they list their blog on Technorati in order to attract more visitors. Other audience-building methods include tagging blog posts, using Twitter and Facebook, commenting on other blogs, and listing one’s blog on Google. Social media sites are greatly outpacing search engine optimization (SEO) as widely-used marketing tools, as only 38% of bloggers use SEO.
Bloggers continue to pay close attention to their readership. 71% use a third-party service to track their blog’s traffic. Across bloggers, Google Analytics is by far the most popular service.
48% of respondents receive fewer than 1,000 unique visitors per month, and just 2% receive more than 100,000 visitors per month. Corporate bloggers receive the most unique visitors per month: 312,783 on average.