Have Panda and Penguin of Google Replaced SEO With a New Type of Savvy Marketing? - Page 4
There are no official data of any sort readily available on the state of the SEO Industry except a biennial report produced by MOZ.com.
According to their report for 2012, nearly a year in to Ken's prediction, and after Google's Penguin, the SEO industry is well and thriving despite a lingering doom on industry in general.
"While I admit that I'm biased, the one thing I see the most in our industry is optimism, even in a struggling economy. Companies are hiring and building new offices, new tools are exploding on the scene, and niche conferences are popping up every week. It should be an exciting two years, and we look forward to checking back in with you in 2014."
At least one report say the SEO market in the UK alone was worth £ 500 Million last year.
So by all reckoning, SEO is not dead yet even though what the Industry is doing may be totally different.
Better luck Ken, for 2014.
SEO Will Never Die But Will Evolve
Many who articulated their objection to Ken Krouge's assertions were emphatic about their belief that SEO will never die as long as Search Engines were around because they needed them.
Here is an interesting infographic on how the myth of "SEO Is Dead" survives like a zombie after each attack.
As per some experts apart from treating Content with great expertise, an evolved SEO will be called up on for:
An SEO today (or in the future) must encompass a variety of skills and they include:
1) Social media marketing
2) Information architecture
3) An understanding of interface design and how a site can be designed with the user in mind
4) User experience. With great user experience comes popularity and better qualified traffic that actually converts. What is an SEO without actually measuring conversions and generating leads?
5) An SEO MUST analyze, measure and reform their efforts through Google analytics or other measurement tools. These numbers are essential and will be more so in the future.
The future is engagement (even though it has started, but not there yet) and if an SEO can apply all of the above, they should be fine.
Why Small Businesses Need Savvy Marketing Companies Now More Than Ever?
The impact of Google's measures have warranted an evolution of not only the SEO but the whole range of services rendered to business and individuals as 'Internet Marketing.'
However the pace of change is so fast and dynamic, it is not clear who is keeping up and who is lagging behind.
As content in any form is the centerpiece of the new ecosystem of the Web, it actually becomes incumbent on any provider, big or small of such services to be not only fully aware of the exigencies laid down by Google but also have mastery of content creation and its dispersion in the system.Continued on the next page