Harry Reid and Nancy Pelosi Top Political Media Value Numbers List
Harry Reid and Nancy Pelosi are two of the most quoted and scrutinized politicians in the United States so it is no surprise that the value of the news coverage and social media buzz were top of the list at $60 and 44.5 million dollars, respectively according to a newly release General Sentiment report.
In the battle over health care reform, both were near fixtures on the news, whether online, inprint or on television, and their positions generated massive buzz and discussion in the social media arena. The eventual passage of the legislation was considered a victory for Reid and Pelosi, and their media value received boosts from that as well.
However, digging a little deeper provides some interesting points.
Five of the next six politicians on the list are Republicans (Mitch McConnell ($20M), John Boehner ($8.9M), Jon Kyl ($8M), Eric Cantor ($4.4M), John Cornyn ($4.4M), indicating that once the media gets past Pelosi and Reid that coverage and discussion online is being dominated by the Republican leadership.
The Republicans’ hard-line stance against health care reform provided its own boost in media value, and their subsequent calls for its overturning are continuing to create buzz online.
If you remove Reid, McConnell and Pelosi from the equation, the Republican leaders have generated nearly twice as much media value as their Democrat counterparts — $30 million to $16 million.
Also interesting are the large amounts of media value derived by the lower-tier Republican leaders in social media. None of the Republicans generated less than $820,000 in social media; three of the Democrats failed to muster $600,000.
One surprise, however, was Eric Cantor’s remarkable Twitter media value.
Cantor generated $45,000 from Twitter, more than Cornyn, Clyburn, Hoyer and Menendez combined. Cantor’s embrace and use of the medium has resulted in nearly 20,000 followers, the ninth-highest in Congress according to TweetCongress.com.