Google Unveils a Gift to Social Media Marketers - Page 2
While this may sound familiar in the context of Google vs Facebook Google itself is keen to avoid such comparisons. The approach Google has taken is that it is building an ‘interest graph’ rather than a social graph. This contrasts sharply with Facebook’s envisioned “Frictionless Sharing” which tends to share everything you look at or visit, possibly, without your consent and store it without your knowledge. Google Plus has been unique in allowing you to own all your content and giving you a lot of control over what you post, what is visible, when and where.
Empowering moves, like Ripples are destined to continue aiding its popularity. If you want to see what the analytical capability of Ripples is like and cannot wait until it gets rolled out to you check out this one from the announcement of the Dalai Lama’s Hangout with South African archbishop, Desmond Tutu.