Google Helps with Your Cost Per Click Strategy
If you're not following the various Google blogs, especially the ones that relate to AdSense, Analytics, etc. you're missing out on some goodness.
A recent post over at Inside Adsense has some good info about do's and don'ts in term of increasing cost per click for your site/blog.
Here are some of the do's:
- Enable all of your ad units to show both text and image/rich media ads.
- Keep your filter list small so you don’t lower your revenue potential by blocking the highest-paying ads.
- Increase the number of ads competing for your site by setting up your custom channels for placement targeting.
- The top-paying ads will be shown in the ad unit that appears first in your HTML code.
Here are some of the don'ts:
- Some publishers believe that by writing about high paying keywords they will be able to improve the earnings on their site. Google says that this is a no no.
- Don't use scraped content. It’s a violation of our policies.
- Don’t create multiple accounts.
- Finally, don’t try to manipulate the standard behavior, targeting, or delivery of ads in any way that is not explicitly permitted by Google.
These are simple rules of the road, but very helpful. What would you add?