Four Personality Traits of a Successful Social Media Community Manager - Page 2
Here are four traits your community manager must have to help ensure that these major brand mishaps do not happen to you or your organization.
1. Mild-Tempered: The more active the social media audience, the more important this trait is. People may write, say, or do things on social channels that may mesh negatively with your brand's image.
People may be critical or just plain rude. Nothing good comes out of blogging, vlogging, or writing status updates out of anger or frustration. A great community manager knows how to take a step back for a minute, take negativity out of the equation and respond appropriately to negativity.
2. Enthusiasm: This comes out in the community managers every action. If they are not enthusiastic about engaging with others on social media, it becomes quite obvious. Note that there is a huge difference between enthusiasm for engaging in the conversation and sharing versus enthusiasm for selling something.
If the community manager is just pushing sales, they cross the line from "engaging" to "annoying." Another way to categorize this trait is energetic. Positive energy is contagious and magnetic so demonstrating positive energy in community actions and conversations is helpful in getting people involved. While this trait may appear to counteract the previous, it does not. It takes a unique individual to find someone who can have the right balance of both worlds. In essence, they know when to be enthusiastic and they know when to relax.
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3. Assuring: If the organization is new to social media marketing, then being assuring is an important trait. The community manager needs to be able to assure to the leaders of the organization that the strategy is moving along as it should and they are doing all that they can to optimize the social media campaign.