Facebook Deserted by Millions of Users
Despite being heavily involved in social media and a staunch advocate for the many possibilities it opens up for new ways of working, the days when I don't go on Facebook are growing ever more frequent.
New data reveals that I may not be alone in growing rather tired of the site. Data released by analytics firm SocialBakers suggests that people are leaving Facebook in their millions.
It reveals that the social network has shed 6 million US visitors in the last month, which represents a 4% fall. The UK fares no better having lost 1.4 million users last month, a drop of 4.5%.
Worryingly for Facebook this is far from a blip. In the last six months the site has lost 9 million users in America and 2 million in the UK. There's a similar picture across the developed world, with usage falling in Canada, Spain, France, Germany and Japan.
"The problem is that, in the US and UK, most people who want to sign up for Facebook have already done it," said new media specialist Ian Maude at Enders Analysis. "There is a boredom factor where people like to try something new. Is Facebook going to go the way of Myspace? The risk is relatively small, but that is not to say it isn't there."
It is not all bad news for Facebook however, with visitor numbers rising in Brazil by 6%, up to a monthly total of 70 million. India has seen similar growth of 4%, taking the country to 64 million regular users.
Whilst overall numbers remain very high, the drop in the developed world will worry both Facebook and advertisers alike. comScore reveal that not only are fewer people using Facebook, but they are using it less as well. The average time on site has fallen by 6 minutes since December.
The company is expected to provide official figures on Wednesday when it updates investors on its latest financial performance. Analysts expect revenues to have risen to around $1.44 billion.