ExactTarget's #ET13 Day 2: Email the foundation of digital marketing
“When I saw the decision tree feature [Journey Builder], I was blown away. Right now, I am that tool. I am the decision tree. Having that available through ExactTarget will free me to focus on creating even more meaningful interactions with customers.” - ExactTarget customer, RecycleBank
Yesterday I reported 5,000 attendees at ExactTarget's "Connections" conference. I was wrong, it was over 6,000, a 50% increase from last year. And again, the event delivers to it's promise--good organization, and stellar content.
No detail was overlooked at #et13 pic.twitter.com/31ZDRWuU9g— Emily Gaitan (@EmilyGaitan) September 19, 2013MARKETING CLOUDScott McCorkle, President, Technology and strategy for ExactTarget Salesforce Marketing Cloud made these points:“The unprecedented level of innovation we are delivering will transform how marketers leverage digital marketing to drive phenomenal business results.”“The Marketing Cloud will have best-in-class email and mobile, world-renowned strength in social, incredible web and personalization technology and unmatched data and analytics capabilities that empower business around the world to connect with their customers in entirely new ways.”
"Comms is not only about pushing out your messages, but creating great 1-on-1 experiences w your brand." - Mark Singer of @Deloitte #ET2013— HigherEdRed (@HigherEdRed) September 19, 2013PRODUCT INNOVATIONBryan Wade, vice president of email products for ExactTarget“Email remains a foundation for digital marketing, connecting companies to their customers to build brand loyalty and drive sales.”“ExactTarget is the trusted leader in email, and we are committed to providing the cutting-edge innovations marketers need to create and maintain 1-to-1 customer relationships throughout the customer journey.”R.J. Taylor, vice president of mobile products for ExactTarget“There’s no traditional path to purchase. Instead we have journeys to keep in mind.”“How are we going to innovate and cut through clutter to provide unique experiences to be a Customer Company?”CONTENT MARKETING“Marketing is about data, relevancy and creating a one to one experience. But to enable this, the process has to be automated – and hidden from the customer.” - WeddingWire ANNOUNCEMENTSPersonalized ContentExactTarget Expands Email Marketing Products, Unveils New Interface, Mobile Optimization ExactTarget Email now powers automated, mobile optimized emails with personalized content based on predictive analytics.Mobile Marketing ExactTarget Expands Mobile Marketing Suite, Adds Location-Based Messaging, MMS and Rich Push ExactTarget’s mobile marketing suite now enables marketers to deliver location-based push messages and MMS messages and can combine multi-media content such as video, audio and images with standard push messages with or an in-app message.Predictive Analytics ExactTarget Introduces Predictive Analytics for Salesforce ExactTarget Marketing Cloud ExactTarget’s iGoDigital personalization technology and predictive analytics enable markers to leverage predictive product recommendations and content to personalize the customer lifecycle.
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