Evolution, Adaption and Facebook
With time, all things change....they adapt to a changing environment and evolve. In most instances, change is difficult. Time elicits change sometimes out of a health necessity or by a trailblazer or even out of a reinvention of self, either way, change is no doubt difficult. (truth be told....even if we say we can adapt to change easily, there is a degree of pain that goes along with it)
This past Tuesday, the US Federal Trade Commission (FTC), announced that an agreement has been made with Facebook regarding new privacy standard practice guidelines similar to those made with Google and Twitter. They are blazing the digital trail as the social network platform continues to evolve and expand.
Mark Zuckerberg, Facebook Founder and CEO, released a lengthy statement that same day.
In his statement, (with due dilligence), he restates Facebook's foundational principle "that people want to share and connect with people in their lives....BUT....to do this everyone needs complete control over who they share with at all times."
Right, wrong or indifferent, out of the creation of Facebook and the internet, advertising has evolved in this digital movement. Facebook uses ads to generate revenue to be able to bring you the service 800 million people have come to know and love around the world. Today, with the use of algorithms aka A.I. (artificial intelligence), Facebook and most digital platforms are able to advertise to you on a personal level. Wouldn't you agree that getting ad's on something of interest to self is better than complete random flashes of items or websites you have no interest in what so ever? Does that mean that the tracking done on your searches is wrong or elusive? Depending on what it's used for, hence the FTC involvement to continue to ensure all users are informed about the publicity of their statements and usage of the service.Continued on the next page