Early Childhood Education One Duck at a Time - Interview with DuckieDeck - Page 2
Przysta cites a recent GigaOm report where an iPad-only school has sprouted in the Netherlands. There, iPads are replacing both teachers and the classroom, and with a constant connection to the web, students to turn in school work and receive assignments around the clock. "The school day never ends," Przysta marvels. "This also means increased access to education for people with various disabilities."
DuckieDeck's philosophy is based on the research of Swiss developmental psychologist Jean Piaget, who proved that children learn more efficiently and retain more knowledge through play-based activities. Piaget found that children are interested in the world around them from their early days and play mixed with instructional content is the best way to support their learning process and development. "Our games provide great support for parents and offer a safe setting where they can spend time with their children," Przysta explains, "helping them to understand the world." Unlike many of today's games filled with negativity and violence – cruelty to animals, brutal killings, fighting, weapons, and the like – DuckieDeck's games are designed exclusively for early aged kids. "We promote only safe, positive emotional content to help children develop creative, analytical, practical and social/emotional thinking skills," Przysta clarifies.
"Our new app focuses on common childhood problems and supports the development of kids’ creativity," Przysta explains. The company's six newly release games will, for example, help children get used to darkness, and learn how to take care of pets, and introduce picky eaters to various fruits and vegetables.The type of stuff I could have used forty years ago so I wouldn't have to sleep with a nightlight.
Colorful graphics and amusing characters make this a child-friendly user interface, and beyond subscription, the educational suite requires no additional payments or advertising. "Our design ensures that kids actually learn through the use of this app and are able to play the games independently," Przysta points out. "Our goal is for children to have fun while learning, and be completely safe for kids."
All good intentions and stellar app development aside, it all comes down to user adoption. And when your user's parents are uploading YouTube videos of your product in delightful action, your proof of concept has sufficiently been validated.