Digg CRO Chas Edwards Moves to Start-up Pixazza
On the heels of a 10% staff reduction a few months ago, Digg, with over 30 million users, announced that it will be laying off just over 35% of its remaining workforce. Today they have also announced that they have lost their Chief Revenue Officer Chas Edwards to start up company Pixazza.
Edwards is leaving a company that allows its readers to organize web content by voting on what they like best, to a company that will allow visitors to see something they like in a photo and buy it.
Imagine reading your favorite celebrity magazine, seeing a dress you love on the red carpet, and being able to click the picture to buy it. All the owner of the website has to do is load a simple widget. Pixazza does the rest.
Pixazza describes their service this way; Pixazza is a new platform that allows shoppers to buy products from photos seen on websites of our web partners. Our unique capability allows these web publishers to generate incremental revenues by “visual enabling” the images that already exist on their websites.
A privately held company, Pixazza was founded in 2008, and has received funding from several companies including Google Ventures. In that time, Pixazza has reached more than 40 million unique monthly visitors and is enabling images on the internet at an astounding rate of 10 billion views per year. They have seen a 25% increase in the past three months.
"With the explosion of photos on the web, I'm convinced that the right model exists to enable image advertising to reach its potential and help advertisers and publishers move their businesses forward," said Edwards.
If you are interested in hearing more of what Chas Edwards has to say, you can visit his blog, chasnote.com, in which he blogs daily about the trends of digital marketing.