Day 3: The How Of Blogging: SOTB 2009
Levels of active bloggers remain similar to 2008. As with most mediums, the level of commitment varies widely.
15% of bloggers spend 10 or more hours each week blogging. This number goes up dramatically with 24% of Part-Timers, 25% of Pros and 32% of Self-Employed bloggers spending 10 or more hours blogging.
One in five bloggers report updating on a daily basis. The most common rate of updating is 2-3 times per week. On the whole, Self-Employeds update more often than other types of bloggers.
When looking at bloggers by Technorati Authority, higher Authority bloggers are much more prolific content creators, posting nearly 300 times more than lower ranked bloggers. The majority of blogs use tags (85%). The most popular tags are general, broad appeal categories:
• writing and poetry
• romance and relationships
The Technology of Blogging
Bloggers are very familiar with the technology they use to publish on the Internet. Only 2% of all respondents say that they don’t know how their blog was built. And a healthy 13% say that they built their blogs themselves from scratch. But by far the most common blogging solution is to use a free third party hosting service, as 59% of respondents report having done.
In keeping with the finding that the vast majority of bloggers who use third party hosting services use a free one, respondents say that the most important factor in their decision-making process is cost, followed closely by features. Only about a third of all respondents, across audiences, say that the Community offered by a particular hosting service was an extremely or very important aspect when they were choosing where to build their blog.
82% of respondents say that they post photos to their blog, making them the most popular form of multimedia. Video, which nearly half of all respondents use, is the next most popular. Conversely, 13% of all respondents say that they never post any media to their blogs, preferring to just use text. Of those who use media, 73% say that that they also create the photos, video, or audio they post themselves about half of the time.
Continued on the next page