Could Tumblr Rise Above Facebook and Twitter?
Facebook and Twitter have dominated social media in recent years, but a study released by Quantcast Media Analysis has revealed that Tumblr is growing at an outstanding rate, now bringing in more than 250 million views per day spread across almost 19 million blogs. Perhaps even more interesting is that 51% of those views come from males as opposed to females.
Tumblr was launched in 2007, a full year after Twitter debuted and three years after Facebook hit the web. What really makes the growth of Tumblr so magnificent is the alarming rate at which its success is climbing. Within the past year the microblogging site has nearly doubled in popularity, climbing from 11 million blogs to almost 20 million, leaving it hot on the heels of WordPress as well. A recent implementation of Tumblr share buttons has also made it the first blogging site to acquire its own share button.
So what is it about Tumblr that is gaining so much attention?
For starters, Tumblr is often considered the happy medium between traditional blogging and Twitter. The ability to share content, connect with a large audience and publish on an easy-to-use platform is a leading reason why many are choosing to sign up for a blog on Tumblr.
Another interesting aspect of Tumblr's growth is that a number of brands are now choosing to transition their web presence to include Tumblr. Kate Spade, The Huffington Post, ABC News and Mashable have all optimized Tumblr for business use, a marketing strategy that could prove to be a smart move on behalf of the companies.
Tumblr still has significantly fewer users than both Facebook and Twitter, but at the rate it is growing those stats could stand to change in the future as more internet users discover the platform.
Are you a Tumblr user? How do you feel that it compares to Facebook and Twitter?