Companies Gobble Up Social to Help Those in Need
Pepto Bismol typically makes its advertising rounds on the days leading up to Thanksgiving with novel ways of letting consumers know just how effectively it can aid those of us who have, well, overindulged. Of course, this means the brand stands to lose the attention of those who either don’t plan to eat too much, or have stomachs made of cast iron.
This year, Pepto doesn’t want to just help those who suffer from an overly full belly. “In an attempt to cover everyone,” according to a recent company press release, Pepto “has decided to launch its first ever social good campaign and ask consumers to help create a ‘Feast for All.’” Visit Pepto Bismol’s Facebook page, and click on the Like button adorning the smiling photo of Modern Family actor Eric Stonestreet. For each Like received, Pepto will donate 8 meals to Feeding America, a Chicago-based charity providing meals to Americans in need throughout the year.
Why Stonestreet? “He has the Pepto sense of humor, and is a fun-loving person who’s interested in helping give back this year,” according to Pepto’s press release. Over 10,000 meals have been donated, but Pepto’s goal is 2 million - which equates to 25,000 Likes.
Pepto is not alone in enlisting its social networking presence to help feed those who, for whatever reason, find their cupboards laid bare during these tough economic times.
Tyson Foods, Inc. has been hard at it since September, after launching a “Know Hunger” campaign to inform us that 1 in 4 Americans are worried about having enough money to put basic food items on the table. Tyson invited social networkers to visit its Tyson Hunger Relief Facebook page and vote on which three out of ten possible food banks in critical locations would get to share 90,000 lbs. of food. Winning food banks were in Arizona, North Carolina, and Mississippi, and just a week ago, according to Tyson Hunger Relief’s website, the first two donations arrived.Continued on the next page