Building a Content Marketing Toolbox for Non-Profits - Page 2
Next up? Twitter.
While you can't tell the entire story of your nonprofit and who it benefits within a 140 character limit, you can build relationships with those that may be influential for your cause, which will help you promote your cause to others. They key to Twitter is to jump in, start Tweeting and engage to your heart's content. As strategy, make sure to engage in other's relevant conversations and provide useful information. The more meaningful and helpful interactions you can provide without asking for anything returns to you tenfold at those times you do request assistance or promote a fundraiser. For important Tweets always ask to "please Retweet" or "please share." Studies have shown that when sharing is requested periodically, sharing actions increase substantially.
Another social network that has grown immensely very quickly (the 3rd largest social network) is Pinterest. Pinterest is visual and image-based social network. Users "Pin" and share images to their boards (it's like an electronic bulletin board) that they find interesting or are for products like. Users and followers then Repin the images to their personal boards for their followers to see. When you Pin an image from a website, the link back to the website stays intact as a hyperlink. If there is a "story" your nonprofit can tell visually and with compelling imagery (photos, artwork, infographics, etc.) that evokes emotion, utilizing Pinterest can drive viewers to your site where there is more information or a request for donations. Other visual social networks to consider and integrate with Pinterest are Instagram (iOS and Android phones) and Tiny Post (iOS).
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Another great tool to add to your arsenal is Quora. Quora is a social network that "connects you to everything you want to know about." Quora allows you to ask questions and then delivers you content and answers from people who have first hand knowledge about the subject or issue. It's easy to use and you can follow people or topics relevant to your cause. Conversely, you can use Quora to address and promote your nonprofit by answering questions as an expert, influencer and advocate.