Amazon.com Looking to Make Shopping More Social
Amazon.com made shopping more social this week by allowing people to connect their Amazon and Facebook accounts, enabling users to bring their Facebook friends and their recommendations to their shopping experience.
While Amazon paved the way for recommendations based on previous purchases, product searches and allowing users to post customer reviews, they have been slow to the draw in socializing their site.
According to the New York Times:
When shoppers connect their Amazon and Facebook accounts, they see their Facebook profile photo on Amazon’s site. They also see which of their Facebook friends have upcoming birthdays, and receive gift suggestions based on the music, books and movies those friends have said they like on Facebook and on their Amazon wish lists. At the same time, they see recommendations on what to buy for themselves, based on what their friends like.
Mary Osako, an Amazon spokeswoman, told the Times that the company was hoping to improve customers’ shopping experiences and help them find friends with shared interests while shopping.
Shopping activity on Amazon will not be shared with Facebook, the company told the TImes, which means that shoppers’ purchase history and account information will never appear on Facebook.