Airline Lets You Pick Who You Sit By Based on Social Profiles
Ever taken a long flight next to someone who just wouldn't stop chatting, as you tried to work on a presentation? How about someone whose conversation hit, one after the other, every single emotional hot button you own? Dutch carrier KLM thinks they've got the answer for you.
KLM has rolled out a program called 'Meet and Seat', allowing confirmed passengers on its flights to connect to and put on display their social network profiles, so others can go online and determine whether or not they want to sit next to them. KLM hopes by surfing someone's social status updates, it's passengers can create more meaningful mini 'meet-ups' and avoid personality conflicts, particularly when the flight is a lengthy one.
What might this level of social-based seat-mate advertising lead to? Will you choose someone with a great-looking LinkedIn avatar, then stew after you discover their photo is (at least) 20 years old? Or not their photo at all? Will we turn down sitting by someone just because they failed to flesh out their Twitter profile, or due to a proudly shared Twitpic of their rusty pickup truck and sad-looking hound dog? Will you seek out professional contacts, sympathetic souls, or interesting opposites?
Will we drop our life-long quest for that window seat for access next to the hottie with a Ph.d who spent last winter in Bermuda, according to her Facebook Timeline? I'm interested to see if, in the long run, KLM experiences a self-imposed passenger segregation based on race, income or sexual profiling using their Meet and Seat program.
I was a short kid, and cringed at being the last one picked at the neighborhood basketball court. If I decide to keep my profile private, would I wind up, once again, being "picked" last?