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    Are You Creating a Customer Army?

    amber is littered with fossilized communities that once dominated, much the way the T-Rex roamed during the Mesozoic era. These include former stalwarts such as Angelfire, The Well, TheGlobe.com, GeoCities, Tripod and Friendster. Just yesterday, Quicken Loans announced Qtopia a second community building offering to their clients (Quizzle.com launched late 2007). I thought it was clever and innovative. It certainly went beyond the mundane of typical mortgage marketing, reflected in

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