5 blog reactions to http://www.nextbillion.net/blogs/2007/07/10/rising-ventures-florestas-an-authentically-brazilian-company-with-an-authentically-green-image

, a heavy hitter in the BoP space.) I thought Sara and Steve did a particularly good job finding representatives from distinct stages of the BoP continuum. First to speak was Fernando Lima, founder of Florestas and a New Ventures entrepreneur. Fernando holds a Ph.D. in economics from the University of Barcelona and has worked for many years in finance – but his passion is personal care products. Specifically, Fernando is all about certified-organic products whose ingredients are sourced

, a heavy hitter in the BoP space.) I thought Sara and Steve did a particularly good job finding representatives from distinct stages of the BoP continuum. First to speak was Fernando Lima, founder of Florestas and a New Ventures entrepreneur. Fernando holds a Ph.D. in economics from the University of Barcelona and has worked for many years in finance – but his passion is personal care products. Specifically, Fernando is all about certified-organic products whose ingredients are sourced

, a heavy hitter in the BoP space.) I thought Sara and Steve did a particularly good job finding representatives from distinct stages of the BoP continuum. First to speak was Fernando Lima, founder of Florestas and a New Ventures entrepreneur. Fernando holds a Ph.D. in economics from the University of Barcelona and has worked for many years in finance – but his passion is personal care products. Specifically, Fernando is all about certified-organic products whose ingredients are sourced

Rising Ventures: Florestas - An Authentically Brazilian Company With an Authentically Green Image Rising Ventures: Finding Green Gold in the Amazons Rising Ventures: Finding Green Gold in the Amazons "Very Simple" Business Model: Product Franchising Is the Microfinance Model Broken?

two Wellness Center and Spas, one in New York and the other in São Paulo. I've never been to a spa before, but with Fernando's success maybe I'll be able to write it off as a research expense... The full profile of Florestas is available here. read more