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Far-Reaching Effects For ‘GTAIV’ Launch

One week from tuesday, “Grand Theft Auto IV” hits the stores, and it will be one of the biggest pop culture events of the year. Analysts predict it will sell roughly six million copies in the first week, smashing “Halo 3″’s current sales record, and potentially becoming the biggest entertainment release in

ve continued to get a lot of coverage in the media, here are what a few more fancy people have to say about “The Guild”! Television Week’s Greg Baumann mentions us as an example of the “webshow renaissance” on Beet.tv Gaming Insider mentions us as a way to reach the gaming niche audience (but mentions rightly that big sponsors haven’t approached us individually about direct funding. PBS’ Mediashift includes us in the few shows on the web worth watching!

they can produce games for EA to reside on Facebook and other social networks.  This is a smart move since EA can leverage developers who already have experience creating Facebook applications in a field that is hard to get into and changes quickly. (MediaPost) Agencies are in for “A World of Hurt” According to Forrester’s new report, advertising agencies are not prepared for the future - there is currently no “connected agency.”  There is one fact that is driving the need for agencies to change

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the mimeographed movie tie-ins that get stamped out by the less illustrious members of our profession. Cynically, it could also just mean they don’t want to pay someone else to develop the things, so they can keep more of the potential profits. Via Gaming Insider.

Console Wars

Ixnay On Long Play?

s Majestic. Alan Yu, EA Los Angeles’ director of artists and the Hollywood agency CAA are also backing the project. So why is EA providing the brains, money and support to develop new games for social networking sites? According to MediaPost’s Gaming Insider