Reactions to story from Oliver Thylmann's Thoughts
Online Advertising gets a new name: Google
http://blog.thylmann.net/ 2008/ 08/ 07/ online-advertising-gets-a-new-name-google/
We all know Google is big, but today a few things popped up that should be shaking the media industry in its very foundation. Sadly, I doubt that will happen, partly because the media industry is profit focussed and partly because it does not really know what its core competence is. Jason Calacanis recently sent out an email in relation to Google starting Knol entitled “Is Google a content company?” This included one nice list: Let’s run a test: what is the role of a content publisher? 1. Secure talent 2. Distribute their work 3. Monetize that work 4. Pay the content creator for their work 5.
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