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Make people’s lives better: the new marketing mantra
http://www.sullivanstreet.ca/ 2008/ 04/ 17/ make-peoples-lives-better-the-new-market...
This slideshow is a good primer on some of the trends in marketing, product development and branding. The main idea is simple: if you can make people’s lives better you will be rewarded by your customers in loyalty profit…
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