Reactions to story from Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

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  L'actualité Facebook Avril

  http://www.cordoleani.com/2008/04/lactualit-fac-1.html
  13 days ago in Le blog d'Olivier Cordoleani: Bienvenue sur mon blog et merci de votre intêret... · Authority: 4

  "Facebook vs Asia's Top Social Networks" : http://www.readwriteweb.com/archives/facebook_vs_asia_top_social_networks.php. La présentation Media 08 : | View | Upload your own Vringo Facebook: Photo caller ID the easy way : http://www.webware.com/8301-1_109-9907983-2.html. "I'm pretty excited about Vringo's new Facebook app for a number of reasons. First, I'm a big fan of Vringo's video caller ID service, which lets users choose a video ringtone (vringo) that plays on their friends' phone when they initiate a call to said friend. Second, this new app carries Vringo's concept of personalizing the moment of phone-to-phone contact by syncing your address book with your friends' Facebook profile photos..." "Downloads of Facebook for BlackBerry Smartphones Top 1 Million" : http://www.3g.co.uk/PR/April2008/5938.htm Garnier International sur Facebook : http://fr.mashable.com/2008/03/30/garnier-international-sur-facebook/. Garnier International vient de mettre en ligne une page facebook « Garnier Prends soin de toi. » (également déclinée en anglais et en Espagnol). L’objectif de la marque est de mettre en place une véritable stratégie communautaire multi-pays, en utilisant le réseau social Facebook comme support de diffusion et de viralité. Ignorez les invitations Facebook de certains contacts : http://www.allfacebook.com/2008/04/ignore-your-friends-on-facebook/ Facebook et CareerBuilder forment un duo : http://www.neteco.com/130814-facebook-careerbuilder-forment-duo.html?xtor=EPR-1 L'actualité récente... Les sites sociaux seront-ils les iTunes de demain : http://www.readwriteweb.com/archives/social_networks_will_be_tomorrows_itunes.php. Les sites sociaux seront-ils les plateformes de distribution de contenus de demain ? C'est probable si l'on en croit la très riche étude anglaise d'Entertainment Media Research qui s'intéresse, entre autre, à ce que nous faisons sur les réseaux sociaux. Verizon indique qu'il va offrir l'accès au service MySpace Mobile via ses combinés compatibles Web 2.0. "...promising subscribers the tools to edit MySpace profiles, view and add friends, post comments and blogs, send and receive MySpace messages via mobile device. Verizon will also debut new Mobile Web 2.0 sites for Viacom-owned cable networks MTV, VH1, Comedy Central, Nickelodeon and CMT." Business Week devient partenaire de LinkedIn. Le site d'informations économiques BusinessWeek.com a conclu un partenariat avec le réseau social pour professionnels LinkedIn. D'un côté, le journal fournira, avec la société Capital IQ, des informations sur les sociétés apparaissant sur LinkedIn, en particulier des chiffres sur les effectifs. De l'autre, une application sur BusinessWeek.com permettra aux lecteurs de visualiser ses contacts dans telle ou telle entreprise. D'autres "widgets" LinkedIn devraient apparaître par la suite sur le site. JdNet Bienvenue au club : FriendFeed lance son API : http://friendfeed.com/. "The hottest social aggregator FriendFeed has launched an application programming interface, paving the way for third-party applications using its service. Full documentation for the API is available on Google Code (http://code.google.com/p/friendfeed-api/wiki/ApiDocumentation). This is certainly an important step for FriendFeed. The closely related service, Twitter, has benefited greatly from providing support for third-party developers, so FriendFeed should see a similar bump from the introduction of its API. FriendFeed's API currently offers PHP and Python libraries, with support for OAuth apparently on the way. In making the API, FriendFeed also took feedback from some developer influentials, such as Dave Winer." Avec Winamp en tête, Imeem annonce une stratégie développeur : http://www.webware.com/8301-1_109-9902273-2.html. "Social media service Imeem has announced the Imeem Media Platform, a set of APIs (application programming interfaces) and tools so that outside developers and partners can contribute to the site. The APIs will give developers access to media on the site (music, video, and photos), the media player interface, the music recommendation engine, and playlist-creation tools, among other things." Des images pour votre blog gratuitement et sans publicité : http://www.thinkinghomebusiness.com/2008/03/23/pictures-for-blog-post-free-with-some-advertising/. "Bloggers who want to include pictures in their blog posts, without breaching anyone’s copyright and without having to pay for the privilege of using them should take a look at the PicApp service. They will need to feel ok about having advertisements embedded with the pictures." Skydeck veut vous aider à gerer le réseau social qui se trouve dans votre téléphone portable : http://fr.techcrunch.com/2008/03/25/skydeck-veut-vous-aider-a-gerer-le-reseau-social-qui-se-trouve-dans-votre-telephone-portable/. SkyDeck analyse vos appels à la manière d'un outil social pour mieux optimiser vos factures téléphoniques... Moli : une identité, plusieurs profils : http://www.internetactu.net/2008/03/17/moli-une-identite-plusieurs-profils/. Disposer de plusieurs personnalités en ligne en ne donnant accès à chacun de ses interlocuteurs qu’à des informations spécifiques, telle est l’idée de Moli, un nouveau concept de site social. Moli propose à chacun d’avoir plusieurs profils, avec des paramètres de confidentialité différents selon la nature de vos relations, explique la Technology Review (http://www.technologyreview.com/Infotech/20183/?a=f). Pour le dire plus simplement : sur Moli, mes amis ont accès à des informations qui les concernent et qui ne sont pas les mêmes que celles que je partage avec ma famille ou mes collègues. Selon Alessandro Acquisti, chercheur à l’université Carnegie Mellon, les études les plus récentes qu’il a menées sur Facebook montrent que les utilisateurs sont plus enclins à ajuster leurs paramètres de confidentialité qu’en 2005 ou 2006. "C’est probablement à cause de l’attention des médias au sujet des problèmes de confidentialité, de l’arrivée de gens plus matures sur Facebook et enfin, du fait que les gens eux-mêmes sont de plus en plus matures vis-à-vis des technologies." Pour Michael Zimmer du Projet sur la société de l’information de l’école de droit de Yale, le type de contrôle sur la confidentialité que propose Moli ne sera utile qu’à une certaine partie de la population. Selon lui, gérer qui regarde les informations d’un profil n’est que la moitié du problème. L’autre moitié, révélée par les controverses autour du projet Beacon de Facebook, repose sur ce que le site fait de l’information qu’il collecte sur ses utilisateurs. L’avenir des réseaux sociaux selon Forrester : http://www.fredcavazza.net/2008/03/18/lavenir-des-reseaux-sociaux-selon-forrester/. Frédéric Cavazza fait une bonne synthèse de la présentation de Charlene Li de Forrester sur l'avenir des réseaux sociaux pour qui les réseaux sociaux vont devenir omniprésents. (diaporama dans ma précédente lettre) Seesmic acquiert Twhirl , le client AIR pour Twitter : http://fr.techcrunch.com/2008/04/04/seesmic-acquiert-twhirl-le-client-air-pour-twitter/. La startup de video/chat Seesmic vient de racheter Twhirl, une application populaire, créée par l’allemand Marco Kaiser et qui permet d’accéder à Twitter directement depuis son desktop et d’envoyer aussi des posts vers d’autres services comme Pownce et Jaiku. Twhirl est considéré par beaucoup comme l’une des meilleures applications tierces pour Twitter. ReadWriteWeb (http://www.readwriteweb.com/archives/top_twitter_clients_definitive_list.php) notait qu’il s’agit de la troisième application la plus utilisée pour publier sur Twitter, derrière le site web et la messagerie instantanée et devant Twitterific. Le client a déjà été téléchargé près de 100.000 fois. Seesmic affirme vouloir continuer le développement de cette application et éventuellement d’y intégrer leur propre service afin d’en faire le client bureau officiel pour Seesmic : http://www.loiclemeur.com/english/2008/04/20-reasons-why.html. Les sites de Social Networking conduisent les changements de la Blogosphere : http://www.webpronews.com/blogtalk/2008/04/02/social-network-sites-are-changing-the-blogosphere. "As people spend more time on a variety of social networking platforms, they are spending less time blogging, and it's having an effect on the blogosphere. Social networks, according to this blog post from Robert Scoble, are replacing a lot of the functions that blogs used to perform -- and are doing them faster, better, and in a way that's more targeted." "Front Porch Forum (http://frontporchforum.com/) uses the Internet to connect neighbors" : Hi5 fournit "high-five" à la OpenSocial Foundation avec le lancement de sa plateforme développeur : http://www.webware.com/8301-1_109-9906406-2.html. "Social network Hi5, founded in the San Francisco Bay Area but most influential in Latin America, announced that the application program interface (API) for its developer platform is now live. This means that, as with other social networks that have opened up their code, third-party developers can create applications for the site. More than 7,700 developers and development companies have already signed on to create apps for Hi5, which has 80 million registered users. (Note that the 80 million refers to total user accounts, not necessarily active ones.) Hi5's platform is compatible with the OpenSocial standard initiated by Google, which means that many applications created for Hi5 will need little or no modification for use on other social-networking sites that have signed on to OpenSocial." Et aussi : "Verizon Wireless adds Loopt social mapping service" : http://www.fiercewireless.com/press-releases/verizon-wireless-and-loopt-announce-relationship-deliver-social-mapping-service-mobil?utm_medium=nl&utm_source=internal "U.K. Prime Minister Becomes First Head of Government in Twitter" : http://www.edelmandigital.com/blog/2008/03/uk_prime_minister_becomes_firs.html "Wealthy U.S. Consumers Flock to Online Social Networks" : http://blogs.mediapost.com/research_brief/?p=1668 "WePlay.com Launches Social Hub for Young Athletes, Parents, and Coaches" : http://www.nytimes.com/2008/03/26/technology/26caa.html?_r=1&ref=technology&oref=slogin "How to build community: Start with the individual" : http://www.webware.com/8301-1_109-9902834-2.html "Web app turns social network members into authors" : http://www.webware.com/8301-1_109-9902788-2.html "10 Reasons Why You're Going to Love Toluu" : http://www.readwriteweb.com/archives/10_reasons_why_youre_going_to_love_toluu.php Buongiorno Bing service mobile de social networking : http://www.servicesmobiles.fr/services_mobiles/2008/03/buongiorno-bing.html "Twitter Is My Social Computer -How it could extend to be yours" : http://www.web-strategist.com/blog/2008/03/28/twitter-is-my-social-computer-how-it-could-extend-to-be-yours/ "Social Networks could have more info about Generation Y than Government" : http://www.web-strategist.com/blog/2008/03/28/social-networks-could-have-more-info-about-generation-y-than-government/ 58 applications Twitter : http://www.lo-fi-librarian.co.uk/?p=878 17 façon de visualiser l'univers de Twitter : http://flowingdata.com/2008/03/12/17-ways-to-visualize-the-twitter-universe/ "3 Hong Kong Takes Mobile Email from Memova Mobile" : http://www.3g.co.uk/PR/March2008/5916.htm Twingly, le moteur de recherche de blogs européens passe en Beta privé : http://fr.techcrunch.com/2008/04/03/twingly-le-moteur-de-recherche-de-blogs-europeens-passe-en-beta-prive/ Prochainement une application Adobe AIR pour FriendFeed : http://fr.techcrunch.com/2008/03/30/prochainement-une-application-adobe-air-pour-friendfeed/
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  Top 10 Reads This Week - April 4

  http://www.acriley.com/web-content/pivot/entry.php?id=286
  37 days ago in B(abble)log · Authority: 15

  1. Looking to build credibility with search engines? It’s all about quality link building. SEOmoz has some great advice in Ask Yourself... Do You Feel Lucky (about getting those links)? Well Do You? 2. Jeremiah Owyang from Forrester Research proposes that Social Networks could have more info about Generation Y than Government. 3. New media expected to get more ad dollars with spending on new digital and out-of-home media platforms estimated to rise 82% over the next four years. USA Today has the details on how this affects marketers. 4. If you use Twitter, you can claim it as a blog on Technorati. Here are the step-by-step instructions from Anne Helmond at BlogHerald.com. 5. SearchEngineLand tells us How to Make Your Content ‘Submit Worthy’ to social bookmarking sites like Digg and Reddit. 6. AdAge reports on how agency Modernista Makes a Break With the Past by using readily available content on the web to make a radically different web site. 7. In Ads That Hit the Mark, Bill Imada from AdAge shows how BBDO and Grey Advertising created effective ethnic advertising without pandering to stereotypes. 8. Darren Barefoot examines the entertaining prose of food writing with The Grim Fascination of a Toddler. 9. With media catching on to online newsrooms David Jones from PR Works argues that PR departments have to take back the newsroom section of the web. 10. If you are responsible for monitoring your brand online, definitely read Marketing Pilgrim’s The Truths and Myths of Google News as a Reputation Management Tool. Friday Fun Neatorama reminds us about those cool illustrated fold-ins designed by Al Jaffee that Mad Magazine has been running from 1964 to the present.
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  Social Media Sites Know Gen Y Users Better Than Uncle Sam Does

  http://www.womma.org/blog/2008/04/ocial-media-sites-know-gen...
  40 days ago in Word of Mouth Marketing Association -- WOMMA - The WOMMA Word · Authority: 130

  Social Media Sites Know Gen Y Users Better Than Uncle Sam Does On his blog, Web Strategy by Jeremiah, Jeremiah Owyang discusses the wealth of information available about social media users via the sites they populate -- especially teens, the majority of whom are active social media users. According to the post, these sites house everything from demographic data to information and likes, dislikes, and tastes, their technology uses and preferences, and their social networks. At the same time that this creates an enticing wealth of data, it also raises questions about privacy and what parents and teens should do to keep their private information private. – More from Web Strategy by Jeremiah (04/ 1) |
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  Little Brother

  http://agolis.wordpress.com/2008/03/29/little-brother/
  43 days ago in andrew golis · Authority: 8

  Little Brother March 29, 2008 - One Response Jeff Jarvis: The government should put C-SPAN out of business by videoing itself. Obama has said he wants to webcast agency meetings. I say the same should be the case for Congressional meetings and, yes, court sessions, including Supreme Court hearings. I’ve suggested that radio stations and newspapers should get citizens to record and podcast all their local government meetings. All of government’s deliberations should be watchable. That doesn’t mean they’ll be watched, of course; this is sure to be the lowest rated video in the history of the camera. But that doesn’t matter. All it takes is for one Josh Marshall to get one of his readers to watch one hearing to catch that moment that’s newsworthy. And all the while, the government officials on the other side of the camera will know they are being watched. Now one could argue that this will turn government into show biz, that politicians will preen for the camera as they have in big hearings and as judges have in televised trials. But the more everything is videoed, the less it becomes special. It becomes the eye of the people, always there: Big Brother, reversed. Update:  Government isn’t Little Brother’s only target, of course.  We can already surveil each other w/ unprecedented ease. Categorised in politics and tech Tags: corruption, jeff jarvis, privacy
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  The Government Knows What Now?

  http://www.newwordofmouth.com/2008/03/29/the-government-know...
  43 days ago in New Word Of Mouth · No authority yet

  Jeremiah Owyang in his usually excellent semi-inquisitive style has a thought provoking post on if the social media world will know more about Generation Y than the Government. I think there is little doubt that the collective “social internet” knows more about a person than whatever government rules over you right now. However, any single one probably knows just a fraction. Think of all the places you may have put your credit card numbers, date of birth, social preferences, dating preferences, identity numbers, resume, friends lists, etc. Even with tapped phones I don’t think “anyone” cares to collect all that. But how many sites have you put all of those things in to one spot? I am hoping none. That is the one great worry about Open Social. Until it is tried and true tested by a few million people using it on a dozen or so apps, what is to say there isn’t a still-unknown bug that lets you API all that information into one giant database. Not as a design of Open Social but, as a malicious backdoor. Scary, isn’t it? Some day there will be that massive terrabytes upon terrabytes of information sniffer that can grab all your information from a dozen social networks, shopping carts, and blogs. Technorati Tags: Open Social, being followed, Social Media
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  Is Gen Y As Revealing in Person?

  http://www.conversationjones.com/blog/2008/03/28/is-gen-y-as...
  44 days ago in Conversation Jones · Authority: 2

  Would teenagers tell us as much about themselves in person as they tell the world in their social network profiles? Jeremiah Owyang posted today about how Generation Y puts information about their whole life on social networks like Facebook. This is a well-published topic. He wrote about how they list information, ad nauseum, relative to: Their demographic profiles (age, gender, geo locale, etc.), Their psychographics (their likes, dislikes, hates, loves, etc.), Their technographics (how they use technology); and Their relationship network (who’s doing what with whom and how they’d like to get in on that). We’ve all seen these extensive profiles on various social networks. If I’m too presumptive, and you haven’t seen them, sign up for Facebook or My Space and have a gander. In the course of my work, when I peruse these profiles I wonder if many of them are just ego-trips. Do the posters really need to disgorge the complete, painful minutiae of their angst-ridden teenage lives? Are they only about Facebook-to-Facebook discourse? If their tender teenage emotional id compels them to do so, would these Gen Y members be as forthcoming in real life, interpersonal, face-to-face interaction? Sadly, I think not. The social network, seemingly, offers a psychologically “safe” environment, one where the disapproval of facial expression and other body language does not impede the unloading of a personal life history, complete with its successes and failures, summoning readers to share the burdens or the happiness of the writer, and in the process elevating the writer’s own self-image to that of part of something larger than their own seemingly isolated existence. I don’t mean to go all Jean-Paul Sartre on you, but this is an issue that concerns me as a social media analyst. I’d really like to know. Comments? ShareThis

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