Reactions to story from Google: Greed over a Rollback
When Your Title is Linkbait and Your Post Isn’t
http://www.wolf-howl.com/ socialmedia/ when-your-title-is-linkbait-and-your-post-i...
I’ve often written that using a linkbait is like signing a contract with your readers. You’re luring them in with the promise of a reward at the end of the hook. Sometime you can give people what you promise but it’s not in a soundbite format and your readers feel like they never got the payoff. Case and Point - Inside The World’s First Billion-Dollar Home It’s not until the third paragraph that there’s a payoff in this sentence and when it comes it’s not really strong nor quoteable: Plans were then drawn up for what will be the world’s largest and most expensive home: a 27-story skyscraper in downtown Mumbai with a cost nearing $2 billion, says Thomas Johnson, director of marketing at Hirsch Bedner Associates.
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SearchCap: The Day In Search, May 5, 2008
http://searchengineland.com/080505-160138.phpBelow is what happened in search today, as reported on Search Engine Land and from other places across the web From Search Engine Land: Facebook Search Box Is Low-Hanging Fruit For Microsoft Now that the Microsoft play for Yahoo appears to be over (appears to be), everyone and their grandparents are speculating about what Microsoft and Yahoo are going to do now. One quick thing that Microsoft could do to increase its potential reach in search is encourage Facebook to put a... Cinco Doh! Mayo: Ask.com Spells Cinco de Mayo Wrong If you take a look at the Ask.com home page, you might notice a glaring typo on the Cinco De Mayo theme. Ask has a glaring typo, where they spelled 'De' as "Do.' However, if you click through, Ask.com does link the result to the correct spelling.... Make Your Ads Better: Three Powerful Techniques Tomorrow I'm giving a talk at the eMetrics summit in San Francisco. A search marketing perspective can often seem "refreshing" in the context of the discipline of marketing in general; it even seems to go against the grain a bit. I'll be telling the eMetrics audience a bit about... Use Universal Search to Leapfrog Local Rankings Most locally-oriented sites focus their natural search optimization efforts on the big cities of the world — metros like New York, Chicago, and Los Angeles. Yet there is a lot of traffic to be found in the long tail of search queries involving the many tens of thousands of... Seven Tactics For Leveraging Paid Search To Build Brand Awareness Everyone managing cost-per-click (CPC) campaigns lives by three magic letters that can make the difference between a friendly pat on the back and a hefty push on the back... out the door. Those letters are ROI (return on investment). Put another way, are you bringing in more money from your... Changes To Google UK Trademark Policy Will Result In Lawsuits In the US marketers may use competitors' trademarks as keywords, so long as they don't appear in the ad text itself. Previously Google used a more restrictive policy in the UK, not allowing use of competitors' trademarks at all. Last month the company changed its UK rules to conform to... I Believe In the Google -60 Penalty Whenever people say there's a new Google penalty, often there's not confirmation from Google that such a thing exists and even other webmasters may disagree that the penalty does exist. But with the -60 penalty that's going on, there are more clues that make me think this is indeed real.... Beware: Google AdWords Phishing Attempts Continue Google adwords fuel new URL attack from IDG News reports that the AdWords credit card phishing attempts continue to be a problem. Emails disguised as official Google AdWords emails are being sent to advertisers asking them to update their billing information. When advertisers go through the link and update their... Yahoo Next Steps: Google Deal, AOL Purchase & Pleasing Investors The question of the day seems to be how low will Yahoo go when the US stock market opens later today. Even I, optimistic about Yahoo's chances on its own, don't expect it to rise. But maybe the latest blog spin from Yahoo, along with formal news of a deal... Leaving Las Yahoo: Microsoft's $5 Billion Mistake? If Microsoft's walkaway from the Yahoo deal is indeed a ploy to save $5 billion, Microsoft CEO Steve Ballmer may have proven himself pennywise and pound foolish. He was prepared to spend billions to finally make Microsoft a serious rival to Google. For a bit more, he may have destroyed... Microsoft Yanks Its Offer For Yahoo Microsoft has decided to withdraw its offer for Yahoo and not pursue a hostile takeover bid, according to a letter from Microsoft CEO Steve Ballmer, just released: "Clearly a deal is not to be." This marks an amazing turn in the MicroHoo drama. When the acquisition bid was first announced... Search News From Around The Web: Applications & Portal Features Customize Google Docs Forms, Google Operating System Business Issues Google yanks open-source project after copyright complaint, News.com WebTrends goes Google, Portland Business Journal Local, Maps & Mobile Google Maps - Avoid being delisted, Mike Blumenthal Avoid the Pitfalls of Mobile Marketing, Search Engine Watch Google Accuses Verizon of Planning to Dodge 700 MHz Open Access Rules, IP Democracy Link Building When Your Title is Linkbait and Your Post Isn't, Gray Wolf Is Traffic The New PageRank? No, The Link Spiel Poll: Can A Competitor Hurt Your Google Rankings with Links?, Search Engine Roundtable Microhoo Yahoo's Tough Week Ahead, TechCrunch Alibaba Shares Fall After Microsoft Scraps Yahoo Bid, Bloomberg Giving Up on Yahoo, Microsoft Rethinks Its Internet Options, Wall Street Journal Microsoft Stunned by Yahoo's Snubs, CNBC.com Paid Search & Contextual Audio, and Video, and Print, oh my!, Inside AdWords Google Finally Begins Enforcing The Display URL Policy, Search Engine Roundtable Tom Cruise promotes his site using AdWords?, Search Engine Journal Campaign Timeline Report - Track Multi-Channel Campaigns - adCenter Analytics, www.adcentercommunity.com Google MCC Accounts - Generating Invoices, Shimon Sandler Want to Double Conversions in One Month? Split Those Ad Groups, Search Engine Watch Searching Microsoft on Organizing Information in Storylines, SEO By The Sea Monitor Google's Homepage with Page2RSS, Google Operating System Xobni launches email organizer for Outlook, VentureBeat Google Improves Semantic Search, Search Engine Roundtable Google OneBox for Premier League (and Other Sports Results), Google Operating System One third of Techmeme's headlines come from the Long Tail, The StatBot SEM Industry First Annual SES Awards for Best Search Engine Strategies, Search Engine Watch Blog Online Reputation Management eBook is now Available!, ViperChill SEO & SEM 6 Surefire Ways To Make Your Blog Look Like Spam, BlogStorm Traffic estimation with Google's traffic estimator, Joost de Valk Part Of Your Site Needs a Google Review? You Need To Verify That Section With Google Separately, Search Engine Roundtable Building a Better Spam Detector, SEOmoz Findability, New and Better SEO? Experts Disagree; 12 Findability Resources, SEO 2.0 Globe Trotting Search Marketing, ClickZ Rewriting the Beginner's Guide Part VI: How Usability, User Experience and Content Affect Search Engine Rankings, SEOmoz Top 5 Non-SEO Ways to Increase Your Search Rankings, Search Engine Watch Training Your Search Marketing Employees - Part 1, Search Engine Watch Webmasters Report May 2008 Google SERP Updates, Search Engine Roundtable Social Media Does Facebook Social PPC Belong at Search Marketing Conferences?, AIM Clear Blog Orkut Adds Status Update, Googlified Understanding the Value of "Friends" in Social Media Websites, www.doshdosh.com Urgent Changes Are Needed To Facebook Messaging, TechCrunch Twitter Can Be Liberated - Here's How, TechCrunch Video, Music & Image Search New Inbox And My Contacts Features Are Live, YouTube Blog Video Sitemaps: How We Find Great Videos, Official Google Video Blog Lycos Cinema: More Social Than Hulu, But With A Lot Less Content, TechCrunch YouTube Down, CenterNetworks Video Recap of Weekly Search Buzz :: May 4, 2008, Search Engine Roundtable Web Analytics New Board of Directors for the Web Analytics Association, Search Engine Watch Blog Other Items Tell the Tale: Holocaust Remembrance Day, Official Google Blog Doodle: Queen's Day, Googlified Google: Those TV Spots Better Be Good - Advertising Age - Digital, Ad Age Podcast: Google & Yahoo Do Ad Deal; Indiana Jones Search & Google News Hits The iPhone, Daily SearchCast Daily SearchCast, May 5: Microsoft Bails On Yahoo, Daily SearchCast Moving to Unicode 5.1, Official Google Blog Statistics & Fast Facts: Cinco de Mayo 2008 (Stats about Mexican Americans, Trade With Mexico, Etc.), ResourceShelf Recent Hot Items From Sphinn, Our Social News Sharing Site: Top 5 Non-SEO Ways to Increase Rankings The Ethics of Linkbait. Again. Understanding the Value of "Friends" in Social Media Websites Leaving Las Yahoo: Microsoft's $5 Billion Mistake? Is Traffic The New PageRank? No. Six Questions With Vanessa Fox Want That Post to Go Popular? Here's The Best and Worst Times to Post It The Decline and Fall of Quality on Digg Target the Long Tail with Better Writing 7 Habits Of Incredibly Effective Bloggers Just Another Crappy SEO Article SEM Bootcamp: Three Steps to Creating New Content SEO Career Advice from an Out-of-Work SEO 13 Twitterers Confess Why They Unfollow Is Texting causing teens to lack Interpersonal Skills? Don't Be Fooled By April's Links - This Month In SEO 4/08
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Building Link Targeted Content That Works: Step 2 of 3 - Creating Content & Preparation
http://wiep.net/talk/link-building/building-link-targeted-co...This is the second part of a three posts counting guide to building link targeted content. Part one was titled Researching for Inspiration & Brainstorming for Ideas. The first part of this series was a selection of tips on how to use your surroundings to come up with interesting ideas that can lead to great amounts of traffic, attention and links. After you’ve carefully selected the idea of your choice, it’s time to prepare yourself thoroughly and to turn that idea into a content page that’s capable of reaching the audience that you’ve always wanted to target. Creating Killer Content There are many characteristics of killer content, most of which are important enough to make or break your launch. Misuse of images, boring pages, bad language or other distracting factors can lead to failure. Remember that a even a flagship is as strong as its weakest link. Your flagship does not necessarily have to be a boat, by DC3-Detroit Headline A superb headline can create a massive amount of attention for just a mediocre article, but a bad headline can result in a killer peace of content that doesn’t get noticed. Make sure to give your content the headline that it deserves, but don’t overdo it. Also, don’t forget to try to get a related keyword into your headline. Because a part of the webmasters that link to your page will use the original title as anchor text, this will increase the possibility that you’ll end up ranking for those keywords. Don’t force in a keyword, though. A good headline prevails over a keyword rich headline. First paragraph Although you may choose to submit your own piece of content to Digg and StumbleUpon (or let someone submit it for you), you’ll probably -and hopefully- won’t submit it to every social media platform out there. If you want to increase the chance of hitting the frontpage of social news sites that you don’t even know exist, you’ll have to make sure that the first paragraph is a great one. People who submit stuff to social media websites regularly -me included-, often use the first (or one of the first) lines of text and use it as the description of the submission. Make it easier for them AND make it more likely to hit the front page by creating your own description that’s disguised as an opening paragraph. Content The appearance of a page can either be informational (mostly text), it can be visual (images all over the place), or it can be usable (a tool, or movable objects). Of course, a page can be a mix of the above, but usually, only one will be the upper hand. Make sure Informational page If you’ve created an information page, it doesn’t mean that you shouldn’t use images, but use them wisely. The text is the most important of the page, so make sure that the images you use don’t distract your readers. In stead, you could spice it up a notch with graphical text images, a great header, or interesting charts for example. The images must serve the rest of the content. Oh, and don’t forget to use that spell check. Visual page If you’re building a page that’s mostly visual, it’s tempting to stuff it with as many images and as many different colors as possible. However, using too many images, a lot of different colors, or even mixing up different styles can make your page look cluttered and unclear. If you focus on a single (or just a few) images in stead, take your time when selecting colors and try to keep the page in a single style, it’ll be much easier to ‘understand’ and to digest. Try to avoid the most common stock images, though, or try to make them look differently in stead. Usable page The fact that you’re creating a page that’s meant to be ‘used’, doesn’t mean that it shouldn’t be interesting to look at. While the focus should be on clarity, ease of use and the end result, attractiveness definitely shouldn’t be neglected. About page Nothing is worse than reading a great post on a blog or a great article on a website, and you can’t find the name of the author anywhere. Or his or her email address. Provide as much information as possible. This will not only look much more professional, but it’ll also help you to build a personal brand and it increases the chance of someone actually contacting you. You might provide a contact button, but if I can’t find out who to contact, I probably won’t give it a try. Ask for help I don’t consider myself to be a very good writer and I really suck at programming. Although I’m trying to improve it, I also can’t design very well. Just like me, you probably don’t own all of these skills as well, so that’s why you’ll have to get some help from time to time. The relationship between the quality of content and the amount of attention is an exponential one. A slight increase in quality (the difference between your design skills and those of your friend/ colleague/ business partner) can cause a massive increase in attention. Don’t be afraid to ask for help, you can’t be the best in everything. Besides increasing the possibility of success, asking help also saves you time and it can improve your business network as well. Preparation Unlike some seem to think, preparation does not start one day before the planned launch. Preparation starts on the day that you decide what you’re going to build, it’s more time consuming than most people think and it’s a key factor in any launch. Good preparation ensures a save flight, by The Library of Congress Network like a pro Networking does not start after your product launch, press release or whatever you’re distributing. It starts weeks before that. Contact journalists and try building up a relationship. This does not only benefit you now, but it will be an advantage when you’re trying to reach that bigger audience next time as well. A PR pitch has more effect if you know the one you’re sending the pitch to, even if you happen to know this person for just a short while yet. Try to create a powerful social online profile, such as a Digg or StumbleUpon profile. You’ll need all the luck of the world if you try to reach Digg’s front page with a profile that you’ve created just ten minutes ago. Use the people you know. Friends, family members or other people in your personal network that happen to know someone that owns a related website or that participates online in any way, might be able to help you promoting your piece as well. Don’t spam them for every thing you publish, though, or don’t look surprised if you have difficulties reaching them again if you do… Preparing your target list You’ve already done research in your niche and you’ve probably kept track of your competitors as well. Hopefully, you’ve saved all this data, because this data can jump start your target press list. Check out which news websites, bloggers and portals have linked to related stories that went hot in the past and you’ll end up with a list of targets that are both interested in the subject and capable of making your launch a success. Preparation Checklist Although some of these points may seem silly, there are several things you shouldn’t forget to check. You wouldn’t be the first one that almost launched a very successful campaign, but ended up in a ‘Top 10 Stupid Marketing Mistakes of the Year’ list in stead… bandwidth - do you have sufficient bandwidth or do you have shared hosting? email usage & contact info - is important info, such as your email address, correctly displayed on your website and does it work? double check the page - double check for things like layout and multiple browser compatibilities. Let a friend check it out, for example. statistics - don’t forget to include your analytics code on the content page. misspellings - re-read the entire page word for word to make sure that everything is spelled out correctly. In short Even a slight mistake or less attractive feature can turn a great piece of content into an almost great piece of content. And almost great just isn’t good enough. If you can’t make something exceptional yourself, ask help, input or advice from someone who can. Although some might try to, you can’t create a successful content marketing campaign overnight. Solid preparation is key and this starts days (but more often weeks) in advance. If you want to be successful next week, you’ll have to lay the foundation today and start building tomorrow. Stay tuned -or subscribe to the RSS- for the last part of this series, which will be titled ‘Launching, Monitoring & After Care’. This is a post from Wiep's Link Building blog Building Link Targeted Content That Works: Step 2 of 3 - Creating Content & Preparation Push my Buttons!
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Link love 5-5-2008
http://www.givinglinklove.com/2008/05/link-love-5-5-2.htmlWorking from home today, not a lot of time to read everything and linking from here... Tune in, Turn on, Link Out; When Your Title is Linkbait and Your Post Isn’t; Skype Keeps on Moving…; Xobni Launches Public Beta; Soon more...
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SEO Daily Reading - Issue 61
http://raven-seo-tools.com/blog/171/seo-daily-reading-issue-...Microsoft Finally Cancels Yahoo! Deal — But is it Really Over? When Your Title is Linkbait — And Your Post Isn't i360 Adds Semantics to Everything — Introduces the Power of the People Social Network Spending to Increase — 40% Increase During Next Six Months 11 Traffic Tips — From the Number One Chiropractic Blog in the World
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SEO Daily Reading - Issue 61
http://raven-seo-tools.com/blog/171/seo-daily-reading-issue-...SEO Daily Reading - Issue 61 By Lee Smith-Bryan Microsoft Finally Cancels Yahoo! Deal — But is it Really Over? When Your Title is Linkbait — And Your Post Isn't i360 Adds Semantics to Everything — Introduces the Power of the People Social Network Spending to Increase — 40% Increase During Next Six Months 11 Traffic Tips — From the Number One Chiropractic Blog in the World
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SearchCap: The Day In Search, May 5, 2008
http://www.goorank.com/sem/news/searchcap-the-day-in-search-...SearchCap: The Day In Search, May 5, 2008 Posted on Monday, May 5th, 2008 Below is what happened in search today, as reported on Search Engine Land and from other places across the web From Search Engine Land: Facebook Search Box Is Low-Hanging Fruit For Microsoft Now that the Microsoft play for Yahoo appears to be over (appears to be), everyone and their grandparents are speculating about what Microsoft and Yahoo are going to do now. One quick thing that Microsoft could do to increase its potential reach in search is encourage Facebook to put a… Cinco Doh! Mayo: Ask.com Spells Cinco de Mayo Wrong If you take a look at the Ask.com home page, you might notice a glaring typo on the Cinco De Mayo theme. Ask has a glaring typo, where they spelled ‘De’ as “Do.’ However, if you click through, Ask.com does link the result to the correct spelling…. Make Your Ads Better: Three Powerful Techniques Tomorrow I’m giving a talk at the eMetrics summit in San Francisco. A search marketing perspective can often seem “refreshing” in the context of the discipline of marketing in general; it even seems to go against the grain a bit. I’ll be telling the eMetrics audience a bit about… Use Universal Search to Leapfrog Local Rankings Most locally-oriented sites focus their natural search optimization efforts on the big cities of the world — metros like New York, Chicago, and Los Angeles. Yet there is a lot of traffic to be found in the long tail of search queries involving the many tens of thousands of… Seven Tactics For Leveraging Paid Search To Build Brand Awareness Everyone managing cost-per-click (CPC) campaigns lives by three magic letters that can make the difference between a friendly pat on the back and a hefty push on the back… out the door. Those letters are ROI (return on investment). Put another way, are you bringing in more money from your… Changes To Google UK Trademark Policy Will Result In Lawsuits In the US marketers may use competitors’ trademarks as keywords, so long as they don’t appear in the ad text itself. Previously Google used a more restrictive policy in the UK, not allowing use of competitors’ trademarks at all. Last month the company changed its UK rules to conform to… I Believe In the Google -60 Penalty Whenever people say there’s a new Google penalty, often there’s not confirmation from Google that such a thing exists and even other webmasters may disagree that the penalty does exist. But with the -60 penalty that’s going on, there are more clues that make me think this is indeed real…. Beware: Google AdWords Phishing Attempts Continue Google adwords fuel new URL attack from IDG News reports that the AdWords credit card phishing attempts continue to be a problem. Emails disguised as official Google AdWords emails are being sent to advertisers asking them to update their billing information. When advertisers go through the link and update their… Yahoo Next Steps: Google Deal, AOL Purchase & Pleasing Investors The question of the day seems to be how low will Yahoo go when the US stock market opens later today. Even I, optimistic about Yahoo’s chances on its own, don’t expect it to rise. But maybe the latest blog spin from Yahoo, along with formal news of a deal… Leaving Las Yahoo: Microsoft’s $5 Billion Mistake? If Microsoft’s walkaway from the Yahoo deal is indeed a ploy to save $5 billion, Microsoft CEO Steve Ballmer may have proven himself pennywise and pound foolish. He was prepared to spend billions to finally make Microsoft a serious rival to Google. For a bit more, he may have destroyed… Microsoft Yanks Its Offer For Yahoo Microsoft has decided to withdraw its offer for Yahoo and not pursue a hostile takeover bid, according to a letter from Microsoft CEO Steve Ballmer, just released: “Clearly a deal is not to be.” This marks an amazing turn in the MicroHoo drama. When the acquisition bid was first announced… Search News From Around The Web: Applications & Portal Features Customize Google Docs Forms, Google Operating System Business Issues Google yanks open-source project after copyright complaint, News.com WebTrends goes Google, Portland Business Journal Local, Maps & Mobile Google Maps - Avoid being delisted, Mike Blumenthal Avoid the Pitfalls of Mobile Marketing, Search Engine Watch Google Accuses Verizon of Planning to Dodge 700 MHz Open Access Rules, IP Democracy Link Building When Your Title is Linkbait and Your Post Isn’t, Gray Wolf Is Traffic The New PageRank? No, The Link Spiel Poll: Can A Competitor Hurt Your Google Rankings with Links?, Search Engine Roundtable Microhoo Yahoo’s Tough Week Ahead, TechCrunch Alibaba Shares Fall After Microsoft Scraps Yahoo Bid, Bloomberg Giving Up on Yahoo, Microsoft Rethinks Its Internet Options, Wall Street Journal Microsoft Stunned by Yahoo’s Snubs, CNBC.com Paid Search & Contextual Audio, and Video, and Print, oh my!, Inside AdWords Google Finally Begins Enforcing The Display URL Policy, Search Engine Roundtable Tom Cruise promotes his site using AdWords?, Search Engine Journal Campaign Timeline Report - Track Multi-Channel Campaigns - adCenter Analytics, www.adcentercommunity.com Google MCC Accounts - Generating Invoices, Shimon Sandler Want to Double Conversions in One Month? Split Those Ad Groups, Search Engine Watch Searching Microsoft on Organizing Information in Storylines, SEO By The Sea Monitor Google’s Homepage with Page2RSS, Google Operating System Xobni launches email organizer for Outlook, VentureBeat Google Improves Semantic Search, Search Engine Roundtable Google OneBox for Premier League (and Other Sports Results), Google Operating System One third of Techmeme’s headlines come from the Long Tail, The StatBot SEM Industry First Annual SES Awards for Best Search Engine Strategies, Search Engine Watch Blog Online Reputation Management eBook is now Available!, ViperChill SEO & SEM 6 Surefire Ways To Make Your Blog Look Like Spam, BlogStorm Traffic estimation with Google’s traffic estimator, Joost de Valk Part Of Your Site Needs a Google Review? You Need To Verify That Section With Google Separately, Search Engine Roundtable Building a Better Spam Detector, SEOmoz Findability, New and Better SEO? Experts Disagree; 12 Findability Resources, SEO 2.0 Globe Trotting Search Marketing, ClickZ Rewriting the Beginner’s Guide Part VI: How Usability, User Experience and Content Affect Search Engine Rankings, SEOmoz Top 5 Non-SEO Ways to Increase Your Search Rankings, Search Engine Watch Training Your Search Marketing Employees - Part 1, Search Engine Watch Webmasters Report May 2008 Google SERP Updates, Search Engine Roundtable Social Media Does Facebook Social PPC Belong at Search Marketing Conferences?, AIM Clear Blog Orkut Adds Status Update, Googlified Understanding the Value of "Friends" in Social Media Websites, www.doshdosh.com Urgent Changes Are Needed To Facebook Messaging, TechCrunch Twitter Can Be Liberated - Here’s How, TechCrunch Video, Music & Image Search New Inbox And My Contacts Features Are Live, YouTube Blog Video Sitemaps: How We Find Great Videos, Official Google Video Blog Lycos Cinema: More Social Than Hulu, But With A Lot Less Content, TechCrunch YouTube Down, CenterNetworks Video Recap of Weekly Search Buzz :: May 4, 2008, Search Engine Roundtable Web Analytics New Board of Directors for the Web Analytics Association, Search Engine Watch Blog Other Items Tell the Tale: Holocaust Remembrance Day, Official Google Blog Doodle: Queen’s Day, Googlified Google: Those TV Spots Better Be Good - Advertising Age - Digital, Ad Age Podcast: Google & Yahoo Do Ad Deal; Indiana Jones Search & Google News Hits The iPhone, Daily SearchCast Daily SearchCast, May 5: Microsoft Bails On Yahoo, Daily SearchCast Moving to Unicode 5.1, Official Google Blog Statistics & Fast Facts: Cinco de Mayo 2008 (Stats about Mexican Americans, Trade With Mexico, Etc.), ResourceShelf Recent Hot Items From Sphinn, Our Social News Sharing Site: Top 5 Non-SEO Ways to Increase Rankings The Ethics of Linkbait. Again. Understanding the Value of “Friends” in Social Media Websites Leaving Las Yahoo: Microsoft’s $5 Billion Mistake? Is Traffic The New PageRank? No. Six Questions With Vanessa Fox Want That Post to Go Popular? Here’s The Best and Worst Times to Post It The Decline and Fall of Quality on Digg Target the Long Tail with Better Writing 7 Habits Of Incredibly Effective Bloggers Just Another Crappy SEO Article SEM Bootcamp: Three Steps to Creating New Content SEO Career Advice from an Out-of-Work SEO 13 Twitterers Confess Why They Unfollow Is Texting causing teens to lack Interpersonal Skills? Don’t Be Fooled By April’s Links - This Month In SEO 4/08
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SearchCap: The Day In Search, May 5, 2008
http://emarketing.cogia.net/searchcap-the-day-in-search-may-...SearchCap: The Day In Search, May 5, 2008 5 05 2008 Below is what happened in search today, as reported on Search Engine Land and from other places across the web From Search Engine Land: Facebook Search Box Is Low-Hanging Fruit For Microsoft Now that the Microsoft play for Yahoo appears to be over (appears to be), everyone and their grandparents are speculating about what Microsoft and Yahoo are going to do now. One quick thing that Microsoft could do to increase its potential reach in search is encourage Facebook to put a... Cinco Doh! Mayo: Ask.com Spells Cinco de Mayo Wrong If you take a look at the Ask.com home page, you might notice a glaring typo on the Cinco De Mayo theme. Ask has a glaring typo, where they spelled 'De' as "Do.' However, if you click through, Ask.com does link the result to the correct spelling.... Make Your Ads Better: Three Powerful Techniques Tomorrow I'm giving a talk at the eMetrics summit in San Francisco. A search marketing perspective can often seem "refreshing" in the context of the discipline of marketing in general; it even seems to go against the grain a bit. I'll be telling the eMetrics audience a bit about... Use Universal Search to Leapfrog Local Rankings Most locally-oriented sites focus their natural search optimization efforts on the big cities of the world — metros like New York, Chicago, and Los Angeles. Yet there is a lot of traffic to be found in the long tail of search queries involving the many tens of thousands of... Seven Tactics For Leveraging Paid Search To Build Brand Awareness Everyone managing cost-per-click (CPC) campaigns lives by three magic letters that can make the difference between a friendly pat on the back and a hefty push on the back... out the door. Those letters are ROI (return on investment). Put another way, are you bringing in more money from your... Changes To Google UK Trademark Policy Will Result In Lawsuits In the US marketers may use competitors' trademarks as keywords, so long as they don't appear in the ad text itself. Previously Google used a more restrictive policy in the UK, not allowing use of competitors' trademarks at all. Last month the company changed its UK rules to conform to... I Believe In the Google -60 Penalty Whenever people say there's a new Google penalty, often there's not confirmation from Google that such a thing exists and even other webmasters may disagree that the penalty does exist. But with the -60 penalty that's going on, there are more clues that make me think this is indeed real.... Beware: Google AdWords Phishing Attempts Continue Google adwords fuel new URL attack from IDG News reports that the AdWords credit card phishing attempts continue to be a problem. Emails disguised as official Google AdWords emails are being sent to advertisers asking them to update their billing information. When advertisers go through the link and update their... Yahoo Next Steps: Google Deal, AOL Purchase & Pleasing Investors The question of the day seems to be how low will Yahoo go when the US stock market opens later today. Even I, optimistic about Yahoo's chances on its own, don't expect it to rise. But maybe the latest blog spin from Yahoo, along with formal news of a deal... Leaving Las Yahoo: Microsoft's $5 Billion Mistake? If Microsoft's walkaway from the Yahoo deal is indeed a ploy to save $5 billion, Microsoft CEO Steve Ballmer may have proven himself pennywise and pound foolish. He was prepared to spend billions to finally make Microsoft a serious rival to Google. For a bit more, he may have destroyed... Microsoft Yanks Its Offer For Yahoo Microsoft has decided to withdraw its offer for Yahoo and not pursue a hostile takeover bid, according to a letter from Microsoft CEO Steve Ballmer, just released: "Clearly a deal is not to be." This marks an amazing turn in the MicroHoo drama. When the acquisition bid was first announced... Search News From Around The Web: Applications & Portal Features Customize Google Docs Forms, Google Operating System Business Issues Google yanks open-source project after copyright complaint, News.com WebTrends goes Google, Portland Business Journal Local, Maps & Mobile Google Maps - Avoid being delisted, Mike Blumenthal Avoid the Pitfalls of Mobile Marketing, Search Engine Watch Google Accuses Verizon of Planning to Dodge 700 MHz Open Access Rules, IP Democracy Link Building When Your Title is Linkbait and Your Post Isn't, Gray Wolf Is Traffic The New PageRank? No, The Link Spiel Poll: Can A Competitor Hurt Your Google Rankings with Links?, Search Engine Roundtable Microhoo Yahoo's Tough Week Ahead, TechCrunch Alibaba Shares Fall After Microsoft Scraps Yahoo Bid, Bloomberg Giving Up on Yahoo, Microsoft Rethinks Its Internet Options, Wall Street Journal Microsoft Stunned by Yahoo's Snubs, CNBC.com Paid Search & Contextual Audio, and Video, and Print, oh my!, Inside AdWords Google Finally Begins Enforcing The Display URL Policy, Search Engine Roundtable Tom Cruise promotes his site using AdWords?, Search Engine Journal Campaign Timeline Report - Track Multi-Channel Campaigns - adCenter Analytics, www.adcentercommunity.com Google MCC Accounts - Generating Invoices, Shimon Sandler Want to Double Conversions in One Month? Split Those Ad Groups, Search Engine Watch Searching Microsoft on Organizing Information in Storylines, SEO By The Sea Monitor Google's Homepage with Page2RSS, Google Operating System Xobni launches email organizer for Outlook, VentureBeat Google Improves Semantic Search, Search Engine Roundtable Google OneBox for Premier League (and Other Sports Results), Google Operating System One third of Techmeme's headlines come from the Long Tail, The StatBot SEM Industry First Annual SES Awards for Best Search Engine Strategies, Search Engine Watch Blog Online Reputation Management eBook is now Available!, ViperChill SEO & SEM 6 Surefire Ways To Make Your Blog Look Like Spam, BlogStorm Traffic estimation with Google's traffic estimator, Joost de Valk Part Of Your Site Needs a Google Review? You Need To Verify That Section With Google Separately, Search Engine Roundtable Building a Better Spam Detector, SEOmoz Findability, New and Better SEO? Experts Disagree; 12 Findability Resources, SEO 2.0 Globe Trotting Search Marketing, ClickZ Rewriting the Beginner's Guide Part VI: How Usability, User Experience and Content Affect Search Engine Rankings, SEOmoz Top 5 Non-SEO Ways to Increase Your Search Rankings, Search Engine Watch Training Your Search Marketing Employees - Part 1, Search Engine Watch Webmasters Report May 2008 Google SERP Updates, Search Engine Roundtable Social Media Does Facebook Social PPC Belong at Search Marketing Conferences?, AIM Clear Blog Orkut Adds Status Update, Googlified Understanding the Value of "Friends" in Social Media Websites, www.doshdosh.com Urgent Changes Are Needed To Facebook Messaging, TechCrunch Twitter Can Be Liberated - Here's How, TechCrunch Video, Music & Image Search New Inbox And My Contacts Features Are Live, YouTube Blog Video Sitemaps: How We Find Great Videos, Official Google Video Blog Lycos Cinema: More Social Than Hulu, But With A Lot Less Content, TechCrunch YouTube Down, CenterNetworks Video Recap of Weekly Search Buzz :: May 4, 2008, Search Engine Roundtable Web Analytics New Board of Directors for the Web Analytics Association, Search Engine Watch Blog Other Items Tell the Tale: Holocaust Remembrance Day, Official Google Blog Doodle: Queen's Day, Googlified Google: Those TV Spots Better Be Good - Advertising Age - Digital, Ad Age Podcast: Google & Yahoo Do Ad Deal; Indiana Jones Search & Google News Hits The iPhone, Daily SearchCast Daily SearchCast, May 5: Microsoft Bails On Yahoo, Daily SearchCast Moving to Unicode 5.1, Official Google Blog Statistics & Fast Facts: Cinco de Mayo 2008 (Stats about Mexican Americans, Trade With Mexico, Etc.), ResourceShelf Recent Hot Items From Sphinn, Our Social News Sharing Site: Top 5 Non-SEO Ways to Increase Rankings The Ethics of Linkbait. 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When Your Title is Linkbait and Your Post Isnt
http://jquig99.tumblr.com/post/33733788When Your Title is Linkbait and Your Post Isnt: Michael Gray is a leading SEO with a really clear...
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