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The History of Sears
http://americanapersona.wordpress.com/ 2008/ 05/ 07/ the-history-of-sears/
Sears was started in 1886 by Richard Sears. Just two years later the company released its first ad, The Sears Catalogue. Printed by the W.B. Conkey Company in Indiana, the Sears Catalogue ran each year until 1993 when the company chose to focus on multiple specialty catalogues instead. These specialty catalogues promote product categories such as auto accessories, tools, clothing and home improvement. From the beginning, Sears has had an understanding of the importance of keeping customers happy, and has had a knack for including copy in each of its catalogues and advertisements that appeals to the target consumer.
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