Reactions to story from Gizmodo, the Gadget Guide

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  Daily Tech: Nintendo Wii is the King of Console Sales in the US

  http://www.geeksugar.com/1796638
  42 days ago in Geek is chic. | geeksugar - Technology, Gadgets, & How Tos. · Authority: 1,328

  In June alone, Nintendo sold 666,000 Wii units and since its launch, over 11 million, making it the highest selling console in the US. Tech Ticker There's actually an iPhone app that lets you transform yourself into the Joker from The Dark Knight.
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  Dark Knight iPhone App Isn't For the Serious

  http://www.appscout.com/2008/07/dark_knight_iphone_app_isnt_...
  42 days ago in AppScout - The Best and Worst New Software, Sites and Web Applications - Reviews, News and Opinions · Authority: 616

  I smell a conspiracy! The Dark Knight iPhone app must've been created by the Joker himself! He's been creating legions of his own followers for a while on whysoserious.com, and now Gizmodo has become victim to the Joker's insidious (but geekily awesome)
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  SouthernLINC launches Moto i877; Opera Mobile 9.5 debuts

  http://fiercewireless.com/story/southernlinc-launches-moto-i...
  42 days ago in FierceWireless - Wireless Industry, Wireless Technology News, Wireless Security News · Authority: 373

  > SouthernLINC Wireless launched the Motorola i877, an iDEN handset that is 30 times faster than previous iDEN devices. Release > Opera Mobile 9.5 beta released. Article > 'Guitar Hero III: Backstage Pass' debuts. Article >
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  Picking up the Spare: Dark Knight, Iron Man, WALL-E

  http://www.vacationboxoffice.com/blog/picking-up-the-spare-d...
  22 days ago in Vacation Box Office · Authority: 15

  Picking up the Spare: Dark Knight, Iron Man, WALL-E Picking up the Spare: Dark Knight, Iron Man, WALL-E The Dark KnightThere's an application for the iPhone or the iPod Touch that allows you to add the scrawled Joker make-up to any picture of yourself, whether it's something you already have or something you take using the devices. This is exactly the sort of thing that I thought should have been part of the […] The Dark Knight There's an application for the iPhone or the iPod Touch that allows you to add the scrawled Joker make-up to any picture of yourself, whether it's something you already have or something you take using the devices. This is exactly the sort of thing that I thought should have been part of the campaign and I don't know if this is an official application from Warner Bros. or not, but it should be. The Interpublic Group Lab blog (disclosure: I work for an IPG firm) takes a look at the campaign, giving a very basic overview of some of the sites and other marketing ventures taken in support of the movie. You have to wonder what the folks at the Santikos Theater in San Antonio, Texas were thinking. The theater had been engaging in their own little viral marketing campaign in anticipation of the movie's release that culminated in a cake that looked like a bomb being sent to a local TV station. That, of course, was followed by the authorities becoming involved when not everyone realized it was just a prank. I give them props for originality but…well…come on. The movie's shadow caused a drop in the usual number of independent films being released this past weekend. While the movies that were released or which were already out did fairly well, most decided not to go head-to-head with Batman. It did, on the other hand, prove to be a blessing for Imax. The movie's release on the big, big format was a major component not only of the paid campaign but also of the public relations and publicity surrounding the film. It might even prove to be the thing that brings Imax releases of mainstream films out from being "an interesting experiment" and turns it into a must-have part of a movie's release patter. Annalee at IO9 uses The Dark Knight as the launching pad for a self-categorized rant on how ARGs are just not very interesting and kind of pointless. And speaking of the ARG, 42 Entertainment, the interactive agency behind its development and execution, has issued a press release touting just how interesting it was and how it achieved the goals it was designed to meet. Dan Calladine has an interesting chart of Facebook Wall references to either The Dark Knight, Iron Man or Indiana Jones that shows Batman was the flat-out winner in this rough measure of word-of-mouth buzz. Iron Man David Poland picks Iron Man as the smartest campaign by a major studio so far this year. The Dark Knight, Wanted, Kung Fu Panda and a host of other movies covered here on MMM are also in his top ten campaigns of the summer. Antony Young at AdAge does a mini-review of the campaigns for both Iron Man and The Dark Knight, analyzing them for their different audience approaches. He punts on declaring an overall winner, but each of his sections are worth checking out since he does a decent job of showing how things were executed differently. WALL-E Rob Walker discusses the marketing of WALL-E, specifically the portion of it that involved the fictional Buy-N-Large corporation. And he nicely ties that to the notion that much of the movie's design was inspired by Apple's products, including Eve, who looks like a more angular, floating iPod. X-Files: I Want to Believe Mashable has an awesome list of fan sites and other resources that will allow you, if you're so inclined, to dive deeper into the show's mythology and backstory as well as official sites for the series and some of the actors from it. Unfortunately, the marketing campaign didn't help push the review needle any higher, with Patrick Goldstein noting that this movie marks Fox's (more or less) 18th straight film to not break a 50% score on Rotten Tomatoes. Search doesn’t play by the old rules I hope everyone enjoys this story on how the expense of search marketing keywords makes engaging in keyword buying an option and not a necessity for movie marketers. The problem they run into, something that pushes the cost of the keywords up is that the movies being advertised feature famous people, famous people who everyone […] I hope everyone enjoys this story on how the expense of search marketing keywords makes engaging in keyword buying an option and not a necessity for movie marketers. The problem they run into, something that pushes the cost of the keywords up is that the movies being advertised feature famous people, famous people who everyone is trying to use to drive traffic to their respective sites. The story is largely, it seems, one that's meant to make movie marketers feel better about not worrying so much about search. But it also shows how easy those marketers have had it. Adding Angelina Jolie's name to a poster but it costs quite a bit to add it to a list of search keywords. Filed under Uncategorized by admin Spread the Word! del.icio.us Digg Furl Reddit StumbleUpon Help
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  Internetpret voor 19-07-2008

  http://www.watmijopvalt.be/2008/07/19/internetpret-voor-19-0...
  41 days ago in Blote tetten, links, babes en nog zoveel meer. Wat mij opvalt. · Authority: 7

  Dark Knight iPhone App Lets You Jokerize Yourself 2 hypes in een applicatie, de iphone en dark knight (tags: iphone apps darkknight) WordPress Themes eindelijk een themes directory, net zoals met de plugins (tags: wordpress themes wp)
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  Gizmodo Team Tip your editors: tips@gizmodo.com Editor: Brian Lam | Email Features Editor: Wilson Rothman | Email Senior Associate Editors: Jason

  http://geekpicks.blogspot.com/2008/07/gizmodo-team-tip-your-...
  41 days ago in GeekPicks · Authority: 13

  "It's essentially just a marketing tool for the Dark Knight movie, but hot damn if we don't like this. Just run the app, take a picture of yourself, then add Joker elements to your face. Works on iPhone (use the camera) or iPod touch (use a saved picture). The only downside is that there's no way to delete picture elements once you've let go of your fingers, so be careful or you'll have to start over." [via gizmodo]
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  Dark Knight iPhone App Lets You Jokerize Yourself

  http://cicekciler.wordpress.com/2008/07/19/dark-knight-iphon...
  41 days ago in Çiçekçiler - çiçekçi · No authority yet

  It’s essentially just a marketing tool for the Dark Knight movie, but hot damn if we don’t like this. Just run the app, take a picture of yourself, then add Joker elements to your face. Works on iPhone (use the camera) or iPod touch (use a saved picture). read more | digg story
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  xmen aoa Dark Knight iPhone App Lets You Jokerize Yourself

  http://www.primenewsblog.com/2008/07/18/xmen-aoa-dark-knight...
  41 days ago in Prime News Blog · Authority: 1

  xmen aoa Dark Knight iPhone App Lets You Jokerize Yourself July 18th, 2008 xmen aoa It’s essentially just a marketing tool for the Dark Knight movie, but hot damn if we don’t like this. Just run the app, take a picture of yourself, then add Joker elements to your face. Works on iPhone (use the camera) or iPod touch (use a saved picture). lockheed xmen read more | digg story Posted in Uncategorized

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