Reactions to story from Three Minds On Digital Marketing @ Organic
Giving Every Consumer A Voice
http://threeminds.organic.com/ 2008/ 05/ giving_every_consumer.html
Since its entrance into popular culture, the internet has always worked to empower consumers, just by the innate nature of the medium. The wealth of data and improved tools to access that data gave consumers access to information more efficiently than they ever had before. Web 2.0 introduced a new culture of passionate empowered consumers. Their desire was to not only extract value from the... Read more
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Tell me what you want
http://szikszai.blogspot.com/2008/05/tell-me-what-you-want.h...As a proponent of customer-centred design I am always interested in ways for customers / audiences to get closer to the developer of the product, service or content. Gripnostril pointed me to this today which talks about how some large corporates are finding ways to more directly engage with their customers. Dell and Starbucks are held up as the examples of how this is done well. What I really liked about this was that it linked to a nice site called uservoice. It's a site where users can add and vote on suggestions. Naturally they use it themselves - instant engagement. I want to know what you want to hear about in this blog. I've added a feedback tab on the left hand side of the template - suggest away! Any suggestions for lightweight tools other than paint for adding red ovals to jpgs gratefully received. TIP: if you are using blogger the script doesn't quite work - replace the '=' sign in the the 'color' reference with a ':' and it should be all good.
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