Reactions to story from PR 2.0

Reactions / posts that link to this post

View all reactions »
  • Photo of tdefren

    Open Letter to Gina Trapani of Lifehacker

    http://www.pr-squared.com/2008/05/open_letter_to_gina_trapan...
    154 days ago in Social Media and Public Relations Consulting – PR Squared · Authority: 542

    Hi Gina Id email you directly but apparently youve blocked my agencys domain name (along with many esteemed peers). I have written many times about crummy PR practices, and have acknowledged more than one mistake of our own, over the years. I empathize

  • Photo of sgetgood

    Black lists don't work

    http://getgood.typepad.com/getgood_strategic_marketi/2008/05...
    153 days ago in Marketing Roadmaps · Authority: 136

    This week, the idea of a black list to stop PR agencies from spamming bloggers and journalists reared its not terribly attractive head, this time from Gina Trapani of Lifehacker who published a list of domains that had sent unsolicited email to her

  • Photo of jspepper

    PR Pitching and Blacklists

    http://pop-pr.blogspot.com/2008/05/pr-pitching-and-blacklist...
    153 days ago in POP! PR Jots - by Jeremy Pepper · Authority: 232

    In all this tempest in a teapot over Gina Trapani's Wiki - PR people are ignoring a few basic facts: it was her personal email address; it's intrusive; PR is still not training; junior staff is not being supervised ... the list can go on and on. I think

  • Photo of tpemurphy

    The PR spam victims bite back and the response

    http://tpemurphy.com/blog/?p=256
    154 days ago in Murphy’s Law · Authority: 66

    Bad or irrelevant PR pitches are nothing new. Many of us, in our more quiet moments, will admit to probably not investing the time and effort we should have from time to time (a long time ago obviously ). The key thing is to remember your mistake and

  • Photo of RichardLaermer

    Bad Pitch Pissing Match

    http://badpitch.blogspot.com/2008/05/bad-pitch-pissing-match...
    151 days ago in The Bad Pitch Blog · Authority: 221

    When Lifehacker’s Gina Trapani started getting unsolicited pitches sent to her personal email address, she took action, Chris Anderson style, and created the PR Spammers Wiki.And you thought we were harsh.This inspired a handful of posts weighing in on the topic --- some note black lists won’t work (they won’t), others suggest a response mirroring Anderson’s and Trapani’s tactics (not worth it).Do I agree with Trapani’s approach to this problem? No. Am I surprised by the wiki? No. Will it be the last of its kind? No.The Bigger PictureTrapani is not a villain. Someone serving up tasty snack ideas clearly is OK. She makes her plight clear on the wiki: NOTE: This wiki was put together by Gina Trapani, editor of Lifehacker.com, who welcomes blog pitches to the tips at lifehacker.com email address, which exists for that purpose. She has also always respectfully requested that no press releases get sent to her personal email address in the one place where it is published online. The press releases, however, keep arriving. At her personal email address. Which is why she filters these companies.Over time bad pitches hurt the entire industry. This fact inspired this blog and the PR Spammers Wiki reinforces this further. Right or wrong the wiki is a powerful conversation starter. And while others are simply updating their email databases, the smart folks on Trapani’s list are already discussing the wiki with her and building a relationship instead of a grudge.Peeing Dog uploaded by THEfunkymantags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | Lifehacker

  • Author unknown

    Bloggers: Quantity VS Quality

    http://priscillatan.com/2008/06/22/bloggers-quantity-vs-qual...
    110 days ago in · Authority: 18

    Blame it on work. I have been unable to do much outside of work. Now that I am taking a short break, I can start writing.. Several topics and thoughts went through my mind the last few days and I shall try to jot them down in this and next couple of posts. One of my colleagues came to Singapore from Sunnyvale to work on a project with me and we had a chat about how different the bloggers are in Singapore VS those in the U.S . He was highly amused at the “type” of bloggers that show up at events and the things they blog about. I was discussing the same topic with another friend who commented that, perhaps the blogosphere here is not as sophisticated and generally still revole around recreational writing rather than niche blog posting. For example, I have always been trying to find influential technology experts who blog and have a healthy traffic in Singapore. I can only think of, perhaps 2-3 right now. If i am a client, trying to reach out to tech bloggers here, i have extremely limited options and would probably end up raeching out to tier 2 (and slightly less tech-savvy) bloggers. I guess, this post is also directed to the social media consultants who are constantly advising clients to include bloggers outreach in PR/ marketing campaigns. It is definitely more than relationship building with the bloggers, we need to also know what we want to tell and WHO we want to tell it to. Why would I want a popular food blogger (who might have 20,000 readers) whose interest is in food, restaurant reviews and receipes to try force a new high-tech application launch to his face and get him/ her to write about it? If i am announcing a business strategy, why would i get a 17-year-old blogger (regardless of how popular his blog is) who writes in broken English to review our announcement? Reach is one thing, influence is another. Quality (as in targeted audience and type of blogs) is definitely key. As a client, if i were to hold a bloggers outreach event (ie: in the office), to launch a new product, I would probably love to read/ hear about what the bloggers think of the product, ask intelligent questions about it and even if the post is controversial/ negative, at least it helps the client /company understand what users are thinking. What a client probably doesn’t necessary need is the blogger’s thoughts about the furniture, the carpet, the toilet signboard or the noodles he/she ate during the event and no mention about the product. When this happen, I can’t help but wonder where the problem lies. ———————— Some interesting blog posts:- Brendan Hodgson wrote about “There’s more to digital PR than social media“ Brian Solis on “Making Mistakes and Amends in Blogger and Media Relations“ Kevin Lim’s (non-social media post) but a hot topic on iPhone in Singapore

  • Author unknown

    Bloggers: Quantity VS Quality

    http://pristan.wordpress.com/2008/06/22/bloggers-quantity-vs...
    110 days ago in · Authority: 1

    Blame it on work. I have been unable to do much outside of work. Now that I am taking a short break, I can start writing.. Several topics and thoughts went through my mind the last few days and I shall try to jot them down in this and next couple of posts. One of my colleagues came to Singapore from Sunnyvale to work on a project with me and we had a chat about how different the bloggers are in Singapore VS those in the U.S . He was highly amused at the “type” of bloggers that show up at events and the things they blog about. I was discussing the same topic with another friend who commented that, perhaps the blogosphere here is not as sophisticated and generally still revole around recreational writing rather than niche blog posting. For example, I have always been trying to find influential technology experts who blog and have a healthy traffic in Singapore. I can only think of, perhaps 2-3 right now. If i am a client, trying to reach out to tech bloggers here, i have extremely limited options and would probably end up raeching out to tier 2 (and slightly less tech-savvy) bloggers. I guess, this post is also directed to the social media consultants who are constantly advising clients to include bloggers outreach in PR/ marketing campaigns. It is definitely more than relationship building with the bloggers, we need to also know what we want to tell and WHO we want to tell it to. Why would I want a popular food blogger (who might have 20,000 readers) whose interest is in food, restaurant reviews and receipes to try force a new high-tech application launch to his face and get him/ her to write about it? If i am announcing a business strategy, why would i get a 17-year-old blogger (regardless of how popular his blog is) who writes in broken English to review our announcement? Reach is one thing, influence is another. Quality (as in targeted audience and type of blogs) is definitely key. As a client, if i were to hold a bloggers outreach event (ie: in the office), to launch a new product, I would probably love to read/ hear about what the bloggers think of the product, ask intelligent questions about it and even if the post is controversial/ negative, at least it helps the client /company understand what users are thinking. What a client probably doesn’t necessary need is the blogger’s thoughts about the furniture, the carpet, the toilet signboard or the noodles he/she ate during the event and no mention about the product. When this happen, I can’t help but wonder where the problem lies. ———————— Some interesting blog posts:- Brendan Hodgson wrote about “There’s more to digital PR than social media“ Brian Solis on “Making Mistakes and Amends in Blogger and Media Relations“ Kevin Lim’s (non-social media post) but a hot topic on iPhone in Singapore

View all reactions »