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What Is Local: Part CXXII
http://gesterling.wordpress.com/ 2008/ 05/ 15/ what-is-local-part-cxxii/
I was talking just a moment ago to Marketing Sherpa’s Stefan Tornquist, who was asking me about inserting a question re local into an online survey they are doing. We digressed into an interesting discussion of what local is really about. Back to the Local Paradox post below . . . Direct mail is worth more than $50 billion annually in the US. This is all about demographic and local targeting. When you enable more precise targeting online than IP/DMA/Metro area then you get into buying neighborhoods that represent certain populations brands are interested in reaching: Hispanics, families with kids, people with incomes over $100K and so on.
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Opt Out YellowPages - What Is Local: Part CXXII
http://ypggblog.com/yellowpages/opt-out-yellowpages-what-is-...Opt Out of YellowPages Waste. YellowPagesGoesGreen.Org - What Is Local: Part CXXII I was talking just a moment ago to Marketing Sherpa’s Stefan Tornquist, who was asking me about inserting a question re local into an online survey they are doing. We digressed into an interesting discussion of what local is really about. Back to the Local Paradox post below . . . Direct mail is worth more […]
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