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The Way We Live Now: The Web Users’ Campaign
http://leituras-favre.blogspot.com/ 2007/ 12/ way-we-live-now-web-users-campaign.ht...
Now, as we come to the end of a tumultuous political year, it seems clear that the candidates and their advisers absorbed the wrong lessons from Dean’s moment, or at least they failed to grasp an essential truth of it, which is that these things can’t really be orchestrated. Dean’s campaign didn’t explode online because he somehow figured out a way to channel online politics; he managed this feat because his campaign, almost by accident, became channeled by people he had never met.
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