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Viral Video Responses - Improv Everywhere Inspires 42 More Frozen Cities
http://www.adcult.com/ ads/ improv-everywhere-frozen-cities/
A good idea gets copied. A great idea infects like the plague, multiplying like rabbits on crack. The creatives behind Improv Everywhere are the masters of guerrilla marketing. It was cool enough when they got 200 people at to pose for Frozen Grand Central Station in New York to freeze in their tr…
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