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    Princeton's future of news conference: information overload and the end of captive audiences

    http://blogs.guardian.co.uk/organgrinder/2008/05/information...
    114 days ago in Organgrinder | guardian.co.uk · Authority: 388

    Princeton's future of news conference: information overload and the end of captive audiences Kevin Anderson / Journalism / Media employment / Newspapers / Television 03:13pm One of the themes, especially from the academic scholars, at Princeton's Future of News conference is that people are facing unprecedented choice for information and entertainment. It is much more difficult to attract the kind of audience that supported network television news in the United States and used to support large metro or regional daily newspapers. Society has an attention deficit, and David Robinson of Princeton put the challenge for newspapers most succinctily: The gravitas of newspapers isn't the cheapest way to assemble an audience. It's also not the least expensive way to build a trusted or high-brow brand to sell advertising. How are newspapers going to face this challenge? futureofnews08