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  • Photo of rachelcgen

    links for 2008-05-07

    http://www.behindthebuzz.com/links-for-2008-05-07/
    7 days ago in Behind the Buzz - digital and interactive advertising and marketing · Authority: 160

    Out to Pasture » Blog Archive » L’Oreal in SL — great project, but I still end up with questions [updated] L’Oreal in SL, some stats, some commentary and some numbers from Nissan. When is it a good time to be in SL and did companies get hte most of it when their was associated PR. (tags: secondlife statistics metrics metaverse casestudy) ouroboros: It’s all about Twitter today…but Zappo’s is doing something cool - Zappo are one of the companies really using Twitter in a good way, not just as another broadcast mechanism (tags: twitter socialmedia casestudy) Out to Pasture » Blog Archive » Pepsi in vMTV (Ad Week) Giff on an Adweek report about Pepsi in vMTV; being present in the virtual world had a far greater effect on users than the TV ads associated with the programme (tags: secondlife statistics casestudy advertising) advergirl: Strategic Twitter Challenge A Twitter challenge - what are the ways that a local bakery could use Twitter as a way to promote itself and connect with their customers. (tags: twitter socialmedia) A Chronology of Brands that Got Punk’d by Social Media Great list of brands who had activities exposed via social media. Some reacted, others didn’t. Lessons can be learnt from all the examples; (tags: branding socialmedia casestudy) The Challenge of Keeping Up With the Digital Zeitgeist - Advertising Age - MediaWorks MTC and digital advertising. (tags: digital entertainment socialmedia trends youth) Teen star, Web initiatives help Unilever introduce Degree Girl - PRWeek US Unilver specifically targets teens/preteens with vlog, video contest and promotion with Ashley Tisdale, teen star of Disney’s High School Musical, (tags: trends socialmedia video casestudy) Share This