Reactions to story from Press Release Services and Press Release Writing since 1983 : Send2Press® : Targeted News Distribution Services : U.S. Business News
STG Launches Media Campaign for the First DNA Paternity Test in Major Retail Stores
http://www.send2press.com/ newswire/ 2008-04-0429-004.shtml
TEMPE, Ariz., April 29 (SEND2PRESS NEWSWIRE) -- Identigene, an industry leader in DNA identification testing, has chosen STG Media Corp as their Agency of Record. Identigene is a simple and reliable DNA paternity test that is currently available in 4,500 retail locations nationwide. The test includes swabs for collecting samples from inside the cheek of a child, alleged father and mother, which are then packaged and mailed to the Identigene lab in Salt Lake City. Results of the test are reported online or by mail 3-5 business days after the samples arrive at the lab.
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Eye on DNA Headlines for 30 April 2008
http://www.eyeondna.com/2008/04/30/eye-on-dna-headlines-for-...Scienceblogs Gene Expression hosts Gene Genie #30. Thank you to the Missouri State Genealogical Association (MoSGA) Messenger for sharing Eye on DNA with its readers! DNA inspires not just scientists but artists too. Check out Digital 3d Art created by a “quantum theoretician involved in studying life at a molecular particle level.” Are we in for another Myriad genetic test ad uproar? Identigene (more from Eye on DNA), sellers of over-the-counter paternity tests, have hired STG Media Corp to create TV, print, and radio ads that will “not only inform consumers that the product is out there, but that will also demonstrate that the product actually works.” A “major television network” (I can vouch for their authenticity) is looking for people to interview. Here’s what they sent me: For an upcoming series on genetic testing, a major television network would like to interview a person who has ordered an online gene test to assess their future risk of getting certain diseases. Twelve complaints have been filed with the california Dept of Health and the New York State Dept of Health has sent letters explaining the legal ramifications of testing New York residents without the proper clinical laboratory permit. Most of these complaints are anonymous. Would anyone speak on-camera to their issues and share their personal experience ordering one of these tests and getting the results? Please call 917 991 3689 or write to Theodora12@gmail.com.
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