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Ad Guru: 'Still Too Hard to Spend Money Online'
http://www.mediabistro.com/ fishbowlny/ media_events/ ad_guru_still_too_hard_to_spe...
From left: Moderator Megan McIlroy, Frank Addante, Trevor Kaufman, Gayle Maltz Meyer, Marc Ruxin, Guy Wieynik and Dawn Winchester. Photos by Jesse Wright. The experts gathered at mediabistro.com's first-ever advertising panel, "Advertising: The New Creative Agency," moderated by AdAge's...
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A quote every media owner should remember…
http://www.simonwaldman.net/2008/03/28/a-quote-every-media-o...A quote every media owner should remember… March 28th, 2008 …when planning something new, whizzy and digital that they just assume is going to be funded by advertising. From Trevor Edwards at Nike. [Quoted here , in Paul Isakson’s future of advertising presentation and lots of other places, I’m sure] “We’re not in the business of keeping the media companies alive.We’re in the business of connecting with consumers.” Related articles The New Advertising Outlet: Your Life [via Zemanta] Nike+ a Lesson in Social Community Marketing [via Zemanta] Ad Guru: ‘Still Too Hard to Spend Money Online’ [via Zemanta] Posted in advertising |
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