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Coming slowly to Social Media
http://blog.purevisibility.com/ 2008/ 05/ coming-slowly-to-social-media/
As a company, Pure Visibility has always been a fan of social media. However, individual members of our team have been more or less enthusiastic about it depending on their position about its effectiveness, particularly when compared to more traditional ROI metrics such as Cost Per Conversion, which can be easily and simply proven. Slowly, however, we’ve been gathering information about this exciting and deeply engaging constellation of concepts that have led us to believe that a rigorous, metrics-based approach to the field is possible.
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