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What’s a Landing Page?
http://goodtreecompany.com/ wordpress/ 2008/ 05/ 14/ whats-a-landing-page/
Landing pages are mini-sites built around a specific search keyword or CPC campaign. Here’s how a landing page works: let’s say you have a potentially lucrative niche product or service. You create a Google AdWords campaign to address your audience. Then you design a web page to turn your audience into buyers. Southern Vascular Institute in Greenville, SC has a niche service they’d like to promote - they can treat uterine fibroids without traditional surgery. Treatment of fibroids is a great example of a niche category. It’s easy to target with keywords and by geography.
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