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A quote every media owner should remember…
http://www.simonwaldman.net/ 2008/ 03/ 28/ a-quote-every-media-owner-should-remember...
A quote every media owner should remember… March 28th, 2008 …when planning something new, whizzy and digital that they just assume is going to be funded by advertising. From Trevor Edwards at Nike. [Quoted here , in Paul Isakson’s future of advertising presentation and lots of other places, I’m sure] “We’re not in the business of keeping the media companies alive.We’re in the business of connecting with consumers.” Related articles The New Advertising Outlet: Your Life [via Zemanta] Nike+ a Lesson in Social Community Marketing [via Zemanta] Ad Guru: ‘Still Too Hard to Spend Money Online’
Reactions / posts that link to this post
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The best thing I’ve seen today
http://jameswarren.wordpress.com/2008/04/02/the-best-thing-i...…is this. Brilliant. Hat tip to Simon Waldman (welcome back, sir).
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Friday squibs
http://www.tamark.ca/students/2008/03/28/friday-squibs-79/Late today, because it’s been that kind of day. Newspapers are f’ed. Everybody else is pointing to the E&P report on how ad revenues have suffered their worst drop in several decades, so I’m going to, too. At this point, there doesn’t seem to be much to add to the numbers themselves. On to something new … Congrats to David Akin, who is giving up TV to return to print. He’ll continue covering Canadian politics. Nice move on the part of Canwest News Service to scoop him up: David is one of only a handful of national TV political journalists I have much time for. Blogs and links… Cyndy Green has done something I really should get to: cleaning up, adding to and updating the blogroll. She explains what’s behind her choices. Hope. Melissa Lyttle IMed me about this Gangrey.com post: the interesting stuff is in the first few minutes of the video. As Ben wrote: “If we could clone this youngster like 14 million times, we could all sleep easier.” ‘I’m Calling From the Trib’. I really, really wish we Canadians could get Hulu videos to run so that I could join Bill Walsh in enjoying reruns of Lou Grant. And while I was there, I’d watch a little Rockford Files, too. A quote every media owner should remember… Simon Waldman has dug out a post that newspaper execs have to read and come to terms with. After sell-off of the Times Co.’s Maine papers, a look at McClatchy. A report from the on the ground in the Pacific Northwest on how McClatchy is faring in that neck of the rainforest. circaVie. File it under stuff to play with: another online service for building and sharing timelines. I couldn’t find any information there on whether you can embed the timelines at other sites, as you can with Vuvox (still in beta). Musical interlude: virtual mixtapes. And even more stuff to play with: create and share online mixtapes. The fact you have to upload the music files to these sites means they may not be long for the world, so play while you can. Something for the Weekend #4: scraping the web with iMacro. And one more to play with: yet another online service, this one that does a lot of different things and, says Paul Bradshaw, takes us one step closer to the semantic web. I’ve bookmarked this one for when I have a little more time to poke and play. Raising the ante. One of three reports by Deborah Potter reporting for a symposium held in honour of Phil Meyer. There is a lot to chew on in this post and in the follow-up and the third part, too.
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