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Will Marketers Keep Their Eye on the Ball?
http://www.grokdotcom.com/ 2008/ 03/ 18/ awareness-test/
Ever play the game "Don't Think About Polar Bears"? It's hard to win. In fact, studies show that just about everyone reading this sentence is either thinking about polar bears or thinking about not thinking about polar bears. The same goes for basketball. Take a look at this awareness test video, and see if you can follow: As Seth points out, marketers should consider this before spending ("How much!?") on ads. Kudos to Jeff Sexton for noticing this bit of research years before it was ripped off and turned into an advert for cyclist awareness.
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Massive PPC Roundup for Tuesday through Friday 3/18/08 - 3/28/08
http://www.semvironment.com/massive-ppc-roundup-for-tuesday-...Limited commentary again on this one… Official Blogs AdWords Demographic bidding now available CPC: Maximum, average and minimum. An earlier post re-visited Yahoo! Search Marketing Vote for Better Search in ’08 New Guidelines for Questionable Products - lol…I guess Fake ID makers have to stop using Yahoo! now…dang it (tongue completely in cheek Napoleon Dynamite style!) Chasing our Long Tails - Interesting thoughts about effectively targeting the long-tail keywords so they don’t weight down the quality level of your ad groups and campaigns. “Must read!” adCenter Your adCenter Questions Answered: Part I - Negative Keywords, Excel Bulk Uploads and Editing Understanding goals part 2: keyword metrics and the buying cycle Use dynamic text to keep your ad text within limits Your adCenter Questions Answered: Part 2 – Demographic Targeting Favorite posts from the people/bloggers/companies we admire (alphabetical) - Aaron Wall’s SEO Book.com How to Sell Remnant Ad Inventory Conversation Marketing Internet Marketing Is About Discoverability (Not Yelling) The Internet Marketing List: 59 Things You Should Be Doing But Probably Aren’t Future Now’s GrokDotCom Can Marketers Keep Their Eyes on the Ball? Top 10 Online Retailers by Conversion Rate: February 2008 3 Steps to Recession-Proof Your Online Marketing - “Must read!” I really like the second step entitled “the cost of NOT improving your conversion rate”. I think marketers and business owners forget to weigh the opportunity costs involved with choosing not to do something about conversion rates. Get Eleastic Ecommerce Blog Tips for Tracking Offline Orders: PPC & Catalog Bare It All Online for Male Shoppers Marketing Sherpa How to Use Personas to Lift Revenue 500% in 7 Easy-to-Follow Steps Occam’s Razor by Avinash Kaushik Context Is King Baby! Go Get Your Own. Excellent Analytics Tip #13: Measure Macro AND Micro Conversions. “Must Read!” Own Page One - Pure Visibility Quality scores: padding Google’s bottom line, or protecting consumers? “Must Read!” This post is very well rounded, even sounding and thoroughly enjoyable. Check it out! Post-Click Marketing How trustworthy is your post-click marketing? Google Quality Score vs. Human Quality Score PPC Blog Yahoo Promoting Viagra - lol! I wonder if this will affect the MSN bid… PPC Discussions Paid Search Resources: The List Oh the Irony - New Guidelines for Questionable Products SEOmoz Paid Search Lessons from David Szetela I Hate the Advertising Bait-and-Switch, But There’s a Lesson Here StraightUpSearch The Tortoise Didn’t Win the AdWords Quality Score Race Google To Prohibit Bidding On Competitor Names? PPC Hero Get More Business on Business.com: How to optimize your business.com campaign “Must read!” Who Else Wants to Increase Conversions From Their Landing Pages? Use these 5 Tips to Increase Last Minute Traffic, Conversions & Sales! The Clix Marketing Blog 10 Lessons Learned about Paid Search The Invesp Blog DaveRamsey.com: Optimization review the PPC Book Unrealistic Expectations Jeff shares his thoughts about Google’s “decline” in click volume. My favorite quote from this post is this: “Google is not listening to the street at all when making decisions about how they tweak their platform.” I second Jeff’s thoughts about this - the moves Google is making right now will pay off in the long run…at the same time, there are a few things that overtly appear that they are designed for the street - one example that comes to mind is the extended/advanced broad match beta. Traffik The Long Tail Not Always Good, If Quality Score is Your Thing Social Media/News Feeds That Posted Stuff Related to PPC - Search Engine Land Don’t Click Here: Pre-Qualifying B2B Clickers Lowering Your Quality Scores To Increase ROI Ten Strategies For Avoiding Search Marketing Burnout Google AdWords Video Ads Now Live & In the Wild Drilling Into Google’s Decline In Paid Clicks - “Must Read!” Search Engine Roundtable Quality of Microsoft adCenter Traffic Falling? Do You Know the Breakdown of Your Competitors’ Paid and Organic Traffic? Hitwise does. Google AdWords To Limit Site Exclusion Feature To 5,000 An Update on Yahoo Search Marketing adCenter Editor Beta (ACE) Microsoft adCenter Keyword Limits Have You Ever Recovered from a $10 Google AdWords Quality Score?
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Awesome Concentration Test
http://www.thedeets.com/2008/03/22/awesome-concentration-tes...I think the trick is to focus as hard as you can, but not quite that hard. via Future Now Share This
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Top 10 Reads This Week - March 21
http://www.acriley.com/web-content/pivot/entry.php?id=2821. In the spirit of the upcoming weekend comes the incredibly creative article, “The Easter Bunny Was an SEO Guru.” 2. Want a little business card inspiration? Check out Matt Cutts post The Best Business Card Ever. 3. Poor Google. The company, which sports the motto “Don’t be evil”, is starting to look a little, er, evil. 4. Starting a blog, but agonizing over that first post? Have no fear, Mack Collier has come to the rescue! 5. What’s your awareness? Take this hilarious test at GrokDotCom. 6. Ann Smarty of SEO Smarty has written a stellar article on organizing your keyword modifiers. 7. Think that search engine marketing isn’t about branding? Greg Sterling at Search Engine Land outlines why branding is coming to search in a big way. 8. A little confused by the social media lingo being thrown around these days? IgniteSocialMedia.com has put together a handy-dandy guide (Part I and Part II) to social media buzzwords. I feel cooler already! (Although the phrase “social graph” can send me into apoplectic fits!) 9. Feel like you are drowning in email? You’re not alone. With everyone trying to get to “inbox zero” status, it’s no surprise that we need tips on dealing with email overload. 10. Chad Barr has an excellent point: If you don’t have the content ready for your site, don’t launch it – it just shows just how little you think of your visitor. Friday Fun Thanks to the Mashup Awards I learned about this fun little Twitter-based word frequency guessing game. Predict which words people you follow will use in an update and earn points when they do!
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