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NBC Directs Tests New Download Platform with P2P Distribution, Report
http://www.beet.tv/ 2008/ 05/ nbc-directs-tes.html
NBC Direct, the platform to deliver downloads of high quality programming, is opening its beta testing, according to a report in NewTeeVee. This is different from Hulu, the joint venture of NBC and News Corp. Hulu streams flash video. NBC Direct provides a downloaded file to save and watch in "true" 720 HD. As HD files are so large, NBC will incorporate a substantial peer-to-peer component. Providing the P2P technology is New York-based Pando Networks. Earlier this month I caught up with Pando CEO Robert Levitan who explains the integration of Pando and the quickly evolving transformation of P2P technology as a "rogue application" to a legitimate protocol.
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