Starting from Zero on #SocialMedia - Page 5
Twitter chats are regular conversations that occur based around a given hashtag, and typically take the form of a question and answer session or pseudo-think tank among members of a similar industry. These chats are often scheduled well ahead of time by influential members of a given industry, and give the opportunity for incredible visibility. Anyone can participate in them simply by adding the appropriate hashtag to your tweets that day. A good way to enter the fray is by re-tweeting the host of the twitter chat to your personal feed with the appropriate hashtag, and then responding to one of the statements by the host a bit later. Your brand name shows up to anyone searching for that hashtag, and by contributing to the discussion in a positive manner it’s possible to positively impact your brand’s identity.
As your following grows, it’s possible to host Twitter chats yourself, bringing together many experts from your community and establishing yourself as a true leader in the field. Be sure that you select an appropriate, easy to type hashtag and avoid conflicting with any other prominent Twitter chats in the same industry. Select a good time and announce it to your following ahead of time through all of your various social outlets. This will give you the best chance of a successful chat.
Getting Started: Google+
Of the three social platforms, Google+ is both the least broadly popular and the least consumer facing. The typical Google+ user falls somewhere between Facebook and LinkedIn on the social spectrum, and many of the people who leverage the platform do it in the hopes that it will ultimately contribute to their businesses growth. Here are a few of the most important best practices to get your brand on track:
- Optimize Your Profile for Search: Needless to say, Google+ is highly integrated with Google’s search empire. Google highly prioritizes words and phrases included on your Google+ page when people search for your brand online, and the images that you include on your profile will immediately become closely associated with your brand through search. Think of your Google+ profile as a warehouse for all the things you want people to find when they search for you on Google. In fact, your Google+ account will be displayed immediately in the upper right corner of the screen whenever anyone searches for you.
- Focus on Rich Content: Google+ is a very aesthetic platform, and rich content tends to play particularly well on it. Focus on providing your following with photos, engaging videos, and particularly informative infographics. This kind of content typically takes a bit longer to develop than your typical text based post, but it will ultimately yield big returns.
- Engage Communities: One of the unique features of Google+ is its emphasis on “circles,” or subcategories of people with unique interests. By joining or starting relevant communities you can quickly tune in and engage the rest of your industry. Many of these communities can be viewed as pre-vetted opportunities for lead generation, as anyone participating in them is likely already interested by your brand’s subject matter.