Small Business Votes and Donations Up for Grabs in 2012
New data from business audience marketing firm Bizo found nearly 40 percent of business audiences and small business executives identified as independent/unaffiliated voter. Small business executives are also 27 percent more likely to donate to a political cause versus their big business counterparts.
"These people are influential, education, affluent," said David Karel, vice president of marketing at Bizo. "They're an attractive target to reach."
Bizo specializes in online marketing and precision marketing, performing audience analytics on websites to determine which sites your target audiences visit. Karel said that using precision marketing to reach these small business executives is a great way to not only get the message in front of them, but to tailor the message to specific industries or geographic locations.
"Targeting changes the game by not wasting impressions," Karel said. "You reach the audience where they are."
Although people spend about eight percent of their online time doing email, they also spend 65 percent of their time on a host of other sites. This excludes social media and search engines, providing a wide range of opportunity for politicians on national, local, and state levels to their message in front of this crucial audience.
Other key highlights from the study include:
· Small business executives are Independent thinkers: With small business executives 20 percent more likely to identify themselves as Independents versus large business executives, it is a large group of voters that can be swayed with the right message.
· Small companies but deep wallets: Small business executives are 26.6 percent more likely to donate to a political cause than their counterparts at large companies.
· Blue Party at the Blue Chips?: 33.8 percent of large company executives claim to be Democrats, while 35.1 percent claim to be Republican.