2012 Election Hopefuls Take to Social Media Campaigns - Page 2
Whether the hopeful candidates will be successful in their efforts has yet to be determined. What some of them may not realize is that a digital platform requires a certain amount of “social media etiquette” in order to reach out and effectively engage users with its content. Sarah Palin, former Governor of Alaska, has already been singled out and criticized for her engagement methods (or lack thereof) on Facebook when she chose to use the account as a way to pass along information without bothering to interact with and respond to questions asked by her followers and the media.
Opening the election campaigns to use of social networking will also provide the candidates with a more in-depth idea of their current popularity ratings by tracking followers, user feedback, Twitter hashtags and trending topics regarding the upcoming elections.
While these same features make it possible to address issues of interest to voters, they will also open new doors for defamation and harsh criticisms. Placing themselves under the scrutiny of social media means taking on a great deal of responsibility in order to maintain a positive reputation in the eyes of voters, often in 140 characters or less.
In retrospect, taking on the challenges of social media could either be extremely effective or intensely disastrous for the 2012 Election candidates.